Marketing Specialist - Lead Generation at EACProductDevelopmentSolutions

Responsibilities, skills, and knowledge may be representative, but not all-inclusive of those commonly associated with the position.   Strategic Lead Prospecting & Qualification • Identify and engage potential customers through strategic outreach via phone, email, and digital channels. • Responsible for content creation and management, including developing social media posts and lead generation materials. • Conduct research to uncover new business opportunities and qualified prospects. • Qualify leads based on established sales criteria and route high-quality opportunities to the sales team. • Maintain accurate and organized records within CRM systems. • Support development of targeted lead generation campaigns with the marketing team.Trade Show & Event Support • Schedule, coordinate, and manage trade shows, virtual events, conferences, and industry events to promote brand awareness and generate leads. • Main point of contact for some events. • Engage with event attendees to showcase EAC’s products and services. • Assist in implementing lead capture and tracking processes. • Support post-event follow-up and lead nurturing activities.Collaboration & Sales Enablement • Work closely with Sales Leadership to ensure effective lead qualification and handoff. • Collaborate with other members of marketing team to align messaging and campaign strategies. • Contribute to the creation of outreach messaging, templates, and scripts. • Participate in internal meetings to share insights on lead activity and trends.Process & Continuous Improvement • Provide input to improve lead generation workflows and outreach strategies. • Track performance metrics to identify areas of improvement. • Participate in training to enhance knowledge of EAC products, services, and target markets. • Assist in documenting marketing and lead management processes as needed.Follow-Up & Relationship Building • Manage lead pipelines generated from multiple sources, including marketing campaigns and events. • Conduct timely and consistent follow-ups to nurture potential opportunities. • Gather and share market and prospect insights to support the customer engagement strategy.Additional Responsibilities • Prepare, propose, and obtain approval for all marketing plans with the direct supervisor, and manage execution by tracking progress, ensuring timely delivery, and reporting success metrics. • Support outbound lead generation initiatives to drive business growth. • Assist in targeted prospecting for marketing campaigns and audience segmentation. • Perform other related duties as assigned.