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Entry LevelFull-timeGit
Salary Range
$34,000 - $46,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
The Social Media Specialist plays a pivotal role in shaping and executing the social media strategy for Eataly North America, focusing on enhancing brand presence and engagement across digital platforms. Reports to the Head of Media. 
• Collaborates closely with the Creative Team to craft exceptional social media strategies and content tailored to each brand's unique voice and positioning 
• Drives community engagement across social platforms, proactively identifying opportunities for real-time interaction and keeping abreast of evolving social media trends and consumer behaviors 
• Oversees daily social media operations for the team, ensuring seamless execution of strategies 
• Manages the content calendar and oversees all aspects of social media content creation, from ideation to implementation 
• Spearheads social-first campaigns, influencer partnerships, and brand collaborations to amplify brand presence on social media channels 
• Utilizes social media analytics tools for deep insights and proposes content strategies aligned with brand objectives 
• Collaborates closely with the Public Relations Team to integrate influencer marketing seamlessly into overall social media initiatives 
• Conducts in-depth performance analysis and delivers comprehensive reports 
• Researches and continuously monitors emerging social media trends to ensure staying ahead of the curve 
• Produces store-related social media content when needed, from copy to image 
• Performs other duties as required or assigned 
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About Eataly
Eataly is a global retail and food company dedicated to bringing authentic Italian food and culture to consumers worldwide. Founded in 2007 in Turin, Italy, by Oscar Farinetti, Eataly has expanded into a network of large-scale food markets and restaurants, blending grocery shopping with culinary experiences. The company operates in multiple countries, offering a curated selection of high-quality Italian products, from fresh produce to artisanal cheeses and wines, all sourced with a focus on sustainability and tradition. Eataly’s main offerings include a wide range of gourmet foods, prepared dishes, and dining experiences, all centered around Italian culinary heritage. The company features in-house bakeries, pasta bars, and restaurants where customers can sample products before purchasing. Key features include rigorous quality control, partnerships with small-scale producers, and educational initiatives like cooking classes. Eataly targets food enthusiasts, families, and professionals seeking premium ingredients and authentic flavors, appealing to both local communities and international travelers. Notable achievements include the establishment of over 30 locations across five continents, solidifying Eataly’s position as a leader in the gourmet food retail sector. The company’s unique value proposition lies in its ability to combine retail, dining, and cultural education, creating an immersive experience that goes beyond traditional grocery shopping. By championing Italian craftsmanship and transparency in sourcing, Eataly has built a loyal following and set a benchmark for quality in the global food market.
