EMEA Public Sector Marketing Manager at Elastic

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. What is The Role We’re looking for a collaborative and strategic Field Marketing Manager to lead our public sector marketing efforts across the EMEA region. In this role, you’ll develop and implement integrated field marketing plans that support our regional sales teams in engaging with government, defence, education, and healthcare partners. Your work will directly impact our ability to generate awareness, accelerate pipeline, and deepen relationships in this highly strategic and regulated sector. This is a highly visible and cross-functional role requiring close alignment with public sector sales leadership, partner teams, global campaigns, solution marketing, and external collaborators! What You Will Be Doing • Work with the AVP for Public Sector International: Team with the sales leader for Public Sector International and their aligned team to develop and deliver the Public Sector GTM in EMEA, with focus on Defence • Own the EMEA Public Sector Marketing Strategy: Build and execute field marketing plans tailored to public sector buyers, aligning with regional business priorities and Elastic’s broader go-to-market strategy. • Collaborate with regional public sector account teams on account-based marketing (ABM), pipeline acceleration, lead follow-up, and bespoke campaigns. • Partner Closely with the Customers: Collaborate with key customers on delivering joint success with them and their stakeholders. • Localise and Activate Global Campaigns: Adapt Elastic’s global messaging and programs to regional public sector audiences — ensuring relevance, compliance, and cultural resonance. • Plan and Deliver High-Impact Events: Lead strategy and execution for public sector events (e.g., roundtables, executive briefings, industry conferences, and third-party sponsorships) that drive engagement and pipeline. • Collaborate with partner marketing to co-create campaigns with key SIs, resellers, and distributors focused on the public sector. • Identify and support public sector customers willing to share their stories through webinars, case studies, speaking opportunities, and press. • Measure, Learn, Improve: Analyze campaign and program effectiveness; track critical metrics and pipeline influence; iterate based on data-driven insights. What You Bring • 7+ years of field or regional marketing experience, preferably within a high-growth tech/SaaS environment. • Experience marketing to or within the public sector (government, defence, education, or healthcare) in EMEA — ideally in more than one market (e.g., UK, DACH, France, Nordics, or Benelux). • Strong understanding of public sector buying cycles, compliance constraints, and how to engage stakeholders across different levels of government. • Proven track record of building field marketing programs that influence pipeline and support sales goals. • Hands-on experience with virtual and physical events, digital marketing tactics, and campaign execution. • Ability to manage multiple projects in a distributed team environment with agility and autonomy. • Familiarity with marketing and sales tools (e.g., Salesforce, Marketo, ON24, Splash, Tableau). Bonus Points • Experience with Elastic’s solutions (Search, Observability, Security) or open source technology. • Passion for mission-driven customers and helping public sector organisations modernise with data! Additional Information - We Take Care of Our People As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do. • Competitive pay based on the work you do here and not your previous salary • Health coverage for you and your family in many locations • Ability to craft your calendar with flexible locations and schedules for many roles • Generous number of vacation days each year • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service • Up to 40 hours each year to use toward volunteer projects you love • Embracing parenthood with minimum of 16 weeks of parental leave Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation. We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email [Upgrade to PRO to see contact]. We will reply to your request within 24 business hours of submission. Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster) Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic. Please see here for our Privacy Statement.