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Mid LevelFull-timeRustAzureScrum
Salary Range
$70,000 - $110,000 /year
About the Role
We are looking for a Webinar Program Manager to own Empowerly's webinar program end-to-end. This role focuses on turning live and on-demand experiences into real student and family outcomes through strategic planning, execution, and optimization. You will be responsible for setting webinar strategy, building scalable systems, and driving pipeline growth in a remote-first environment.
Key Responsibilities
- →Define the 12-month webinar roadmap and content strategy aligned with business objectives
- →Establish and enforce rigorous program performance KPIs and drive continuous A/B testing
- →Architect the end-to-end webinar tech stack and processes for automation and scalability
- →Write high-quality ad copy for paid social, landing pages, email reminders, and SMS reminders
- →Systematically source, onboard, and train internal SMEs and speakers
- →Lead all performance analysis and reporting, translating data into actionable recommendations
- →Ensure data governance across all systems to maintain list health and compliance
Requirements
- ✓Bachelor's degree in Marketing, Business, Economics, or related field
- ✓4+ years of B2C/EdTech marketing experience with 2+ years owning a revenue-focused webinar program
- ✓Proven expertise in Webinar Program Strategy, MarTech architecture, and Operations
- ✓Advanced proficiency with Zoom Webinars, HubSpot, and project management tools
- ✓Exceptional organizational skills to manage complex simultaneous projects
- ✓Demonstrated ability to use data to drive strategic decisions and program investment
- ✓Comfort with high-volume work in a fast-paced environment and ability to work PST hours
- ✓Strong copywriting abilities for landing pages and ad creatives
