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ManagerFull-timeRustAzureScrum
Salary Range
$70,000 - $110,000 /year
About the Role
We are looking for a Paid Social Manager to own paid social strategy end-to-end and drive sustainable growth through effective ad spend management. This role focuses on turning ad spend into real student and family outcomes, with an emphasis on lead quality, velocity, and long-term business impact.
Key Responsibilities
- →Develop and own the paid social strategy across platforms like Meta, TikTok, and YouTube to meet lead generation and ROAS targets
- →Oversee paid social budget, ensuring optimal allocation and forecasting for maximum efficiency and scale
- →Design, execute, and optimize large-scale paid social campaigns from awareness through conversion
- →Own the measurement framework for paid social, including attribution, LTV modeling, and incrementality testing
- →Build and scale a robust A/B testing program for ad copy, calls-to-action, and creative elements
- →Prepare and present regular performance readouts and strategic recommendations to senior leadership
- →Conduct deep-dive analyses linking paid social spend to final enrollment outcomes
Requirements
- ✓Bachelor’s degree in Marketing, Business, Economics, or a related field
- ✓7-9+ years of hands-on experience managing large-scale paid social budgets ($250k+/month) in a fast-paced B2C or B2B growth environment
- ✓Proven mastery of Meta Ads Manager, including bidding strategies, custom audiences, and CAPI implementation
- ✓Exceptional analytical skills with proficiency in Excel/Sheets and business intelligence tools like Tableau
- ✓Track record of developing and executing rigorous A/B and multivariate testing frameworks
- ✓Excellent verbal and written communication skills for technical and non-technical stakeholders
- ✓Ability to thrive in a remote, results-driven environment with ownership and autonomy
