Sr. Web Content Marketing Strategist at Esri

Esri

Redlands, CA·7h ago

SeniorFull-timeGitAI

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Content Writer to join our team at Esri. This role focuses on developing and managing web content and digital marketing initiatives for large-scale enterprise websites. You will contribute your experience in copywriting, content strategy, and understanding of user behavior to create messaging that resonates with target audiences.

Key Responsibilities

→Implement and refine content strategies and processes that directly influence customer journey completion and increase KPIs
→Write, edit, and provide guidelines for high-impact marketing copy across Esri.com
→Leverage AI writing and optimization tools to scale production, improve content performance, and enhance personalization
→Partner with analytics teams to evaluate metrics, analyze performance trends, and apply insights to drive strategy
→Represent Esri’s content discipline across teams and external engagements

Requirements

✓8+ years of experience developing and managing web content and digital marketing initiatives for large-scale or enterprise websites
✓Proven mastery in writing, editing, and storytelling across web and marketing channels
✓Strong expertise in SEO, SEM, web analytics, and content performance metrics
✓Proven success leading large-scale web or digital content programs
✓Experience implementing AI and automation to enhance content workflows and performance
✓Experience collaborating with cross-functional teams, managing multiple projects, and delivering results on time and within scope
✓Demonstrated ability to mentor peers, influence stakeholders, and uphold editorial standards
✓Bachelor's degree in English, journalism, marketing, or a related field
✓Occasional travel may be required (up to ~20%)