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ManagerFull-timeGitGo
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a strategic, results-driven Product Marketing Manager to join Ethos, a leading life insurance technology company. In this role, you will lead go-to-market initiatives, product positioning, and enablement strategies, working closely with cross-functional teams to develop narratives that resonate with enterprise customers and drive product adoption.
Key Responsibilities
- →Lead cross-functional product launches and partner-centric initiatives, driving awareness, adoption, and measurable outcomes through strategic campaigns.
- →Develop and execute end-to-end GTM strategies for new products, features, and partnerships, designing account-based marketing (ABM) programs for high-value agencies.
- →Act as a strategic partner to Sales teams, supporting new account acquisition and growth of existing accounts, and translating field insights into high-impact programs.
- →Conduct competitive and market analysis to uncover customer needs, market trends, and opportunities to inform product development and marketing strategies.
- →Maintain strong operational follow-through, managing multiple agencies and cross-functional teams without dropping details.
- →Establish the company as a leader in the insurtech space through storytelling, webinars, and enterprise-focused content.
- →Understand customer needs and motivations, crafting compelling messaging and value propositions that resonate with the target audience.
Requirements
- ✓5+ years of experience in product marketing, consulting, or a similar strategic role; experience in insurance, SaaS, or fintech preferred. B2B experience preferred.
- ✓Proven experience in account-based marketing, with the ability to build and execute targeted strategies for enterprise partners.
- ✓Demonstrated ability to work closely with Sales teams, including experience in partner-facing environments and translating field needs into marketing actions.
- ✓Strong storytelling, writing, and communication skills with the ability to translate complex ideas into simple, compelling messages.
- ✓Experience leading product launches, building GTM strategies, and scaling marketing programs.
- ✓Strong analytical skills and the ability to use data to identify growth opportunities and analyze business/market trends.
- ✓Excellent communication and presentation skills, and the ability to engage and influence diverse stakeholders.
- ✓Experience leading cross-functional teams and collaborating with multiple departments.
- ✓Strong project management skills with a demonstrated ability to lead cross-functional teams.
- ✓Entrepreneurial spirit, bias for impact, and a desire to thrive in a fast-paced, high-growth environment.
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