CRM Specialist at Eucalyptus

About Eucalyptus We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care. Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: • 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree. • Supported over 350k patients living with obesity across our 5 markets • Received selective NICE endorsement to provide services to the NHS. • Tailored our offering to thousand of patients in Germany and Japan About the role (What you'll be doing) We’re looking for a CRM Specialist to help shape how patients experience Juniper through every email, SMS and digital touchpoint. Juniper is on a mission to make healthcare feel human again - empowering women to take control of their health through empathy, science and design. As part of our growing CRM team, you’ll play a key role in delivering personalised, emotionally intelligent campaigns that support women on their health journey. Working closely with our Senior CRM Manager, brand and medical teams, you’ll execute, optimise and scale data-driven lifecycle marketing that inspires confidence, builds connection, and drives retention. This isn’t about sending generic campaigns or chasing vanity metrics - it’s about helping women feel informed, motivated and proud of their progress. In short, this role includes: • Executing CRM campaigns across email, SMS and other owned channels (using Customer i.o or similar ESPs) • Developing segmentation strategies to deliver personalised, behaviour-based content throughout the patient journey • Owning and optimising automated flows (Onboarding, Follow-up and Winback etc.) to improve engagement and adherence • Collaborating with creative, brand and medical teams to ensure clarity, empathy and consistency across every message • Conducting A/B testing to optimise open, click-through and conversion performance • Managing weekly CRM reporting and analytics, highlighting insights and opportunities to improve patient experience and outcomes • Maintaining database hygiene and compliance with GDPR and other privacy regulations • Exploring and implementing new CRM technologies and AI tools to enhance workflow, creative ideation and personalisation • Supporting design direction and content creation by inputting copy and assets into CRM templates (Figma familiarity is a plus) About you (Who you are) • 3+ years’ experience in CRM, lifecycle or retention marketing, ideally in a DTC or healthcare brand • Hands-on experience with Customer i.o, Braze, Iterable or similar ESPs • Strong understanding of segmentation, automation and campaign performance metrics • Analytical mindset with proficiency in Google Analytics, Looker or similar tools • Familiarity with Figma or equivalent design tools • Proactive in using AI tools to streamline copywriting and creative workflows while maintaining brand tone • High attention to detail and a passion for clean, human-centred communication • Understanding of GDPR and best practices in email marketing • Collaborative, curious and eager to learn from cross-functional teams Why join Eucalyptus? Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare. Here’s what makes joining Euc unique: • What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem. • Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding. • Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets. • Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support. • Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale. What’s ahead in the UK • Be an owner – Your own stake in the business with our employee options program • Invest in your growth – Annual development budget plus 3 days of professional development leave • Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration • Support your well-being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you • Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year • Join a connected team – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.