Growth Marketing Manager, Germany at Eucalyptus

About Eucalyptus We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care. Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: • 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree. • Supported over 350k patients living with obesity across our 5 markets • Received selective NICE endorsement to provide services to the NHS. • Tailored our offering to thousand of patients in Germany and Japan About the role (what you'll be doing) This is a hands-on execution role across paid media, email, SEO, content, affiliates, and partnerships. You won't be specialising yet. You'll be jumping across channels as priorities shift, learning fast, and building the kind of multi-channel instincts that take most marketers years to develop. Oliver will set the channel strategy; you'll own the execution, spot what isn't working, and push to fix it. You'll work directly with senior growth marketers and cross-functional partners in product and analytics. You'll write creative briefs informed by data and patient insights, run A/B tests, manage campaign assets, and keep affiliate and influencer relationships moving. The scope is deliberately wide. That's the point. If you want to spend the next two years becoming genuinely fluent across the full growth stack at a company that's scaling fast, this is where to do it. • Execute paid media campaigns across Meta, Google, YouTube, and emerging platforms: building audiences, managing creative testing, and optimising towards acquisition and efficiency targets • Operate email campaigns end to end in CustomerIO: building flows, setting triggers, defining audiences, and iterating based on performance data • Support SEO content creation and optimisation to grow Eucalyptus's organic patient acquisition across UK and international markets • Write and manage creative briefs informed by campaign data, patient research, and market trends, working closely with the creative team • Run A/B tests across channels with clear hypotheses, track what you learn, and feed that back into the next round of decisions • Manage affiliate and influencer partnerships day to day, with growing ownership over the channel as you build experience • Analyse campaign performance across channels and produce clear, actionable reporting that informs what we do next • Stay close to what's changing across paid, email, and content channels and bring relevant signals back to the team About you (who you are) • Some hands-on experience across at least a couple of marketing channels: paid, email, content, CRM, or similar. You don't need to be an expert in all of them, but you've done real work, not just observed it. • Comfortable with data and metrics. You can find your way around a dashboard, form a hypothesis, and make a call. You know that "we should test it" isn't a decision; a clear test with a clear hypothesis is. • Good at operating independently. You understand the goal, work out the path, and escalate when there's a genuine blocker, not just when something gets hard. • Collaborative across functions. You can talk to product, analytics, and creative without needing everything translated, and you build relationships without being told to. • Adaptable when priorities shift. You update your own task list rather than waiting for someone to do it for you. • Genuinely curious about how businesses work. You think about ROI, you care whether a campaign is contributing something real, and you wonder why a metric moved rather than just noting that it did. Why join Eucalyptus? Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare. Here’s what makes joining Euc unique: • What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem. • Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding. • Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets. • Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support. • Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale. What’s ahead in Germany • Be an owner – Equity for everyone means you share in our success. • Shape your career – Access annual learning budgets and three days of professional development leave, peer shadowing, and global knowledge-sharing culture. • Support at every stage – Enjoy 28 days of annual leave, wellness allowance, and 3 weeks of work-from-anywhere per year. • Work where well-being matters – Enjoy hybrid work focused on impact, an energising office, and regular socials. At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.