Product Marketing Manager at Eurofins

Eurofins US Food is seeking a creative, detail-oriented, and strategic Product Marketing Manager to support the development and execution of marketing initiatives across assigned service lines. This role blends digital marketing execution with product marketing strategy to drive awareness, engagement, and growth in the food, feed, and dietary supplement testing markets. The ideal candidate will be a collaborative team player with strong communication skills, a passion for science-based marketing, and the ability to manage multiple priorities in a fast-paced environment. Product Marketing Support • Assist in developing and executing marketing strategies for assigned service lines. • Support market research and trend analysis to identify growth opportunities. • Help create compelling content that resonates with current and prospective customers. • Contribute to the development of value propositions, marketing tools, and campaigns. • Collaborate with cross-functional teams to support thought leadership and service promotion. • Serve as project manager for content creation, video production, promotional campaigns, etc.Digital Marketing Execution • Manage webinar logistics including email communications, platform setup, and coordination. • Respond to cross-functional marketing requests and support collaborative efforts.Strategic Input & Optimization • Provide recommendations to improve engagement, reach, and platform performance. • Share insights and contribute to the development of new marketing approaches.Additional Marketing Support • Assist with internal communications, event promotion, and ad hoc marketing projects. • Act as the primary liaison for freelancers and external partners, including PR firms, advertising agencies, and other vendors.