Product Analyst at Exinity

About the Role

We are looking for a Product Analyst to join our Insights team. This role will own product analytics and drive data-driven optimization across web and mobile platforms.

Key Responsibilities

• →Own and manage product analytics, working closely with Product and Engineering teams to define metrics, analyze user behavior, and identify opportunities for product improvement.
• →Collaborate with the Marketing team to analyze performance data and identify strategies for improving conversion rates across various marketing channels.
• →Manage Google Tag Manager (GTM) and implement tracking in Rudderstack to ensure that all required data is captured accurately for analysis across web and mobile platforms.
• →Configure and maintain conversion tracking setups across marketing platforms (e.g., Google Ads, Meta Ads, LinkedIn) to ensure accurate attribution and campaign performance measurement.
• →Oversee our CDP (Rudderstack) to integrate and manage customer data for improved analytics and personalized marketing.
• →Develop, document, and maintain comprehensive tracking plans, providing clear guidelines for correct implementation and ensuring data consistency across all platforms.
• →Own our Amplitude analytics platform, ensuring proper implementation, governance, and enabling teams across the organization to leverage product analytics effectively.
• →Proactively identify and resolve tracking issues, optimizing the quality and reliability of data.