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SeniorFull-timeFigma
Salary Range
$39,780 - $53,820 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a senior, hands-on Paid Social expert to own performance end-to-end across multiple markets and substantial budgets. This role combines deep execution with strategic thinking to scale campaigns profitably.
Key Responsibilities
- →Lead strategy, setup, optimisation, and scaling of Paid Social campaigns across Meta and TikTok
- →Manage medium to large monthly budgets with accountability for CPA, ROAS, and volume targets
- →Develop forecasting models and performance projections to support planning and scaling decisions
- →Identify scaling opportunities while maintaining efficiency
- →Run and optimise campaigns across TikTok with strong understanding of platform-native creative and scaling mechanics
- →Adapt creative and messaging strategy to platform-specific user behaviour
- →Design and execute structured A/B testing frameworks across creatives, audiences, formats, and funnel stages
- →Brief high-performing ad concepts based on performance insights
- →Iterate and refresh creatives to combat fatigue and improve efficiency
- →Deep-dive campaign performance to identify drivers of efficiency and growth
- →Translate performance data into actionable insights and recommendations
- →Optimise full-funnel performance (CTR, CVR, CPA, ROAS, retention indicators where relevant)
- →Partner with growth, product, data, and creative teams to align acquisition strategy with business goals
- →Contribute to channel planning, budget allocation, and growth initiatives
Requirements
- ✓Proven experience managing Paid Social campaigns across Meta and TikTok
- ✓Strong analytical skills with ability to develop forecasting models and performance projections
- ✓Experience with A/B testing frameworks and creative optimisation
- ✓Ability to manage medium to large monthly budgets with accountability for key metrics
- ✓Understanding of platform-specific user behaviour and creative strategies
- ✓Experience collaborating with cross-functional teams
- ✓Bonus: Experience running acquisition campaigns on Reddit and/or Snapchat
- ✓Bonus: Ability to create rapid creative variations using creative tools
