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SeniorFull-timeGitAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an AEO & SEO Manager to pioneer the new path to success and own Experian Health's B2B AI search strategy. This role requires blending strategy, technical SEO expertise, leadership, and implementation to ensure our brand and content is visible and surfaced with positive sentiment in AI-generated answers across platforms.
Key Responsibilities
- →Lead research, strategy, and implementation of AEO (Answer Engine Optimization) for Experian Health.
- →Increase brand discoverability in generative AI platforms by leveraging on-page and off-page optimization tactics.
- →Design and test AEO-friendly content structures for webpages, blogs, review listings, and new content types.
- →Manage technical AEO and SEO initiatives, including log file analysis, robots directives, schema markup and structured data, and Core Web Vitals.
- →Perform in-depth prompt, platform, and competitor analysis.
- →Implement AI search visibility tracking software to monitor performance and deliver optimization recommendations.
- →Manage strategy, implementation, and reporting for traditional SEO.
- →Guide marketing through the next shifts in consumer behavior caused by agentic AI, ambient AI and future developments.
Requirements
- ✓Strong background in SEO and AEO strategies.
- ✓Experience with technical SEO initiatives and structured data implementation.
- ✓Ability to perform in-depth analysis and implement optimization techniques.
- ✓Leadership skills to guide marketing teams through AI-driven changes.
