Product Manager, Audience Insights & Monetization (Remote) at Experian

Experian Marketing Services' mission is to accelerate client success through enabling ecosystems, partnerships, and marketing technology solutions. We help brands put people at the heart of their business and have meaningful interactions with their customers. Experian continues to achieve growth and innovation in the identity and targeting space. With Experian's top data assets and identity solutions, we are a one-stop shop that helps advertisers define their audiences, activate audiences, and measure the results. Experian's vision is for people, data, and technology to become a necessary part of every major consumer economy around the world. In this role, you will lead the performance, discoverability, and growth of Experian's audience portfolio across platforms. Additionally, you will guide innovation in how we create, package, and deliver audiences in an evolving AdTech landscape. You will excel in the details of audience reporting and usage analytics, while also shaping the big-picture monetization strategies that make Experian and partner audiences more valuable to advertisers. You will be comfortable digging into performance dashboards as you experiment with new packaging strategies and collaborate across teams to unlock growth. You will sit at the intersection of hands-on execution and forward-looking strategy. You will report to the Product Management Director. You'll have the opportunity to: • Audience Insights and Monetization • Oversee reporting and insights for Experian's syndicated, branded, custom, and partner audiences across platforms (e.g., Trade Desk, LiveRamp, PubMatic). • Monitor adoption, usage, revenue contribution, and latest metrics (e.g., value scores, relevance rankings, segment size). • Build insights and actions from platform reporting, transforming revenue insights into strategies that guide product direction, empower Sales, and unlock monetization opportunities. • AI-Driven Insights and Sales Enablement • Apply AI/ML techniques to surface hidden patterns, predict audience performance, and recommend actions. • Build dashboards and tools that provide Sales with real-time insights, complementary audience recommendations, and whitespace opportunities. • Automate workflows to deliver applicable intelligence at scale. • Growth Strategy and Experimentation • Drive adoption and monetization through taxonomy refinements, naming strategies, packaging, and pricing experiments. • Benchmark Experian's catalog against competitors to identify gaps, whitespace opportunities, and ways to improve discoverability and revenue performance. • Design and run structured test-and-learn programs (e.g., naming conventions, bundling strategies, fine-grained vs. broad segments). • Ensure compliance with Experian and platform data policies, understanding where data can and cannot be activated. • Innovation and Collaboration • Track latest AdTech trends (cleanrooms, DSP/SSP evolution, dynamic audiences) and recommend how Experian should adapt. • Partner with Product, Data Science, Partnerships, and Sales to translate insights into roadmap priorities and GTM strategies. • Be a subject matter expert on audience reporting, discoverability, and competitive positioning.