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Mid LevelFull-timeGo
Salary Range
$51,000 - $69,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
We are looking for an experienced Product Marketing Manager to join one of our teams.
Reporting into the Head of Product Marketing, you will accelerate the development of product marketing activity for products within the Credit and Verification Services portfolio. You will work closely with our Go-To-Market, product management and market engagement teams to build relevant product marketing assets with customer needs and business requirements.
You will help improve market awareness of our products and grow engagement amongst our main markets to increase sales revenue and prominence of our brand. You will support the positioning and sales enablement of existing products within the portfolio, and new products and key strategic initiatives. We are looking for an experienced marketer who can support this initiative, bring innovative positioning of our products and create engaging and thought provoking content that positions our main capabilities.
Responsibilities:
• Exhibit an understanding of markets and buyers to create and develop relevant propositions
• Create clear communications to support the product management team to explain our value proposition and product development.
• Provide clarity, simplicity and transparency to the positioning and communication of our main products and services to drive customer engagement and revenue growth.
• Collaborate with our teams to develop marketing and sales content, plus go-to-market strategy plans for assigned products/solutions.
• Help develop a range of product marketing programs,, including customer case studies, demo videos, and product training courses.
• Partner with Product, Legal and Compliance teams on value proposition, product positioning and messaging to ensure these are compliant and fit-for-purpose to ensure we meet our regulatory responsibilities.
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About Experian
Experian is a global information services company that specializes in providing data and analytics solutions to businesses and consumers. Headquartered in Dublin, Ireland, with a presence in over 44 countries, Experian has been a leader in the information services industry since its inception in 1996. The company leverages advanced technology and extensive data resources to help organizations make informed decisions, mitigate risk, and identify growth opportunities. Its services are integral to sectors such as finance, retail, telecommunications, and healthcare, where accurate data is critical for operational efficiency and strategic planning. Experian offers a comprehensive suite of products and services, including credit reporting, fraud detection, marketing analytics, and decision automation. Key features of their solutions include real-time data processing, predictive analytics, and customizable reporting tools that enable clients to gain actionable insights. The company primarily targets financial institutions, retailers, and telecommunications providers, helping them manage credit risk, combat fraud, and enhance customer engagement. Additionally, Experian provides consumer credit reports and identity protection services, catering to individuals seeking financial transparency and security. Experian has established itself as a market leader, recognized for its innovative use of data and technology to solve complex business challenges. The company holds a significant market share in the information services industry, supported by its robust global infrastructure and commitment to data accuracy and compliance. Experian’s unique value proposition lies in its ability to integrate vast datasets with cutting-edge analytics, providing clients with unparalleled insights that drive business success and regulatory compliance. Its dedication to data privacy and ethical practices further reinforces its reputation as a trusted partner in the information services sector.
