Product Marketing Manager, Enterprise Marketing (Remote) at Ezcaterinc

ezCater is the #1 food tech platform for workplaces in the US. The company makes it easy for any organization to manage its food needs and order from over 125,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from employee meal programs to one-off meetings, all backed by beyond helpful 24/7 service and business-grade reliability. For restaurant partners, ezCater helps grow their business by bringing them new high-value customers and large orders. We’re adding a Product Marketer to our Enterprise Marketing team to support our Admin Financial Workflow products within our Enterprise Accounts. This role will focus on invoicing, billing, payments experience, and expense & procurement integrations. You will own go‑to‑market, competitive intelligence, and product‑led growth for this area, driving adoption, expansion, and revenue impact of Admin Controls across Enterprise Accounts. Additionally, you will be focused on competitive intelligence and ezCater’s position within the market. You are a master storyteller with strong collaboration skills and deep experience partnering with product, sales, CS, and marketing teams to create compelling narratives that enable sales to win more deals. This role requires a strategic thinker who analyzes and incorporates data and customer insights. What You'll Do: • Own pod-level GTM strategy and execution for new features and enhancements across invoicing, billing, payments experience, and expense/procurement integrations. • Define and evolve positioning and messaging for our admin financial workflows, clearly articulating value to enterprise admins, finance, and procurement stakeholders. • Competitive intelligence & differentiation: maintain a live view of how critical market competitors handle admin portals, invoicing, expense integrations, and procurement; and translate those insights into clear differentiation, objection handling, and roadmap input for leadership and cross-functional partners. • Support product-led growth initiatives in partnership with Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns that drive adoption and expansion. • Partner with Product and Design to influence roadmap priorities with customer, market, and data-driven insights. • Enable customer-facing teams (Sales, CS, Support) with playbooks, talk tracks, battlecards, Sales decks, and training to help them position and sell our admin financial workflows confidently. • Measure and report impact of your launches/campaigns and PLG initiatives, using data to iterate on GTM plans and improve activation, usage, and retention. • Act as the voice of the customer: analyze customer interviews and research, win/loss analysis, and customer feedback to represent enterprise needs back to Product and GTM stakeholders. Use these insights to influence roadmap priorities and refine messaging and enablement. What You Have: • 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases. • Proven track record developing positioning and go-to-market strategies for corporate / enterprise audiences. • Experience turning Admin / workflow capabilities into sales-ready solutions by clearly articulating problems solved, who to sell to, and how offerings bundle into broader enterprise solutions. • Demonstrated experience owning GTM for a product, from positioning and launch planning through adoption and ongoing optimization. • Hands-on experience building sales enablement materials, including but not limited to: talk tracks, value props, discovery questions, objection handling, ROI framing, and maintaining decks, 1-pagers, plays, battlecards, and email templates that sales actually uses. • Competitive intelligence & differentiation experience in B2B software. • Comfort working on product-led growth motions (e.g., in-product onboarding, prompts, experiments) alongside more traditional sales-led motions. • Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product to drive alignment and execute shared GTM plans. • Equal parts creative storyteller and analytical thinker, with a “figure it out” ownership mindset and comfort operating independently in ambiguous, evolving spaces. • Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable. The national total target cash compensation range for this position, including base salary and bonus target, is $115,000–$157,000 annually.* *Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance). ezCater does not sponsor applicants for work visas or legal permanent residence. What You’ll Get from Us: You’ll get a terrifically compelling experience in an innovative, high performing environment. You’ll get to work with engaged and passionate colleagues on challenging and impactful projects. You will have opportunities to grow in your career, and work in a place that values work/life harmony. Oh, and you’ll get all this: Market competitive salary, stock options that you’ll help make worth a lot, 12 paid holidays, flexible PTO, 401K with ezCater match, health/dental/FSA, long-term disability insurance, mental health and family planning resources, remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office, a tremendous amount of responsibility and autonomy, wicked awesome co-workers, employee meal program (and many more goodies) when you’re in our office, and knowing that you helped transform the food for work space. ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones. Following a conditional offer of employment, ezCater may require a background check. For information on how ezCater collects and uses job applicants' personal information, please visit our Job Applicant Privacy Policy. #BI-Remote