Faire

About Faire

Faire is a technology platform that connects independent retailers with a curated selection of brands and products, primarily serving the wholesale and retail sectors. Founded in 2017 and headquartered in San Francisco, California, Faire operates at the intersection of e-commerce and traditional retail, aiming to modernize the wholesale buying process. The company leverages digital tools to streamline how small and medium-sized retailers discover, purchase, and manage inventory, addressing long-standing inefficiencies in the supply chain. By digitizing the wholesale experience, Faire enables retailers to access a broader range of products and brands, while also providing brands with a direct channel to reach new retail partners. Faire's core offering includes a digital wholesale marketplace where retailers can browse and order products from vetted brands, with features such as automated order tracking, inventory management, and financial tools to support cash flow. The platform also provides brands with analytics and insights to optimize their wholesale strategies. Targeting independent retailers, boutiques, and specialty stores, Faire caters to businesses seeking scalable solutions to grow their product offerings without the overhead of traditional wholesale relationships. Its user-friendly interface and data-driven approach make it particularly appealing to younger, digitally savvy retailers and emerging brands looking to expand their retail presence. Faire has gained significant traction in the retail and wholesale industry, securing over $1 billion in funding and onboarding thousands of brands and retailers onto its platform. The company differentiates itself by combining technology with a curated approach, ensuring that both retailers and brands benefit from a seamless, transparent, and efficient wholesale experience. By reducing the friction between product discovery and purchase, Faire has positioned itself as a key enabler of growth for independent retailers and a valuable distribution channel for brands aiming to reach niche markets.