Data Analyst III - Marketing Analytics at Fanaticsfbg

About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About the Team Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin. The Role: We are seeking a Data Analyst III to join the Fanatics Betting & Gaming organization, responsible for ongoing performance tracking, reporting, and ad-hoc queries from stakeholders in the Online Casino vertical. The role reports into the Analytics Manager and will focus on creating insight to shape acquisition strategy, partnering closely with senior commercial stakeholders and their teams. Supporting commercial stakeholders with Casino strategy will be a top priority for this analyst, as well as providing ongoing analysis and recommendations to stakeholders. Responsibilities • Develop a strong understanding of Fanatics Betting and Gaming, as well as related products and operations. • Support commercial stakeholders by delivering performance tracking, reporting, and analytical insights related to Sportsbook and broader business initiatives. • Conduct both recurring and ad-hoc analyses to help stakeholders understand trends, performance drivers, and areas of opportunity. • Gather, analyze, and present key metrics and insights to stakeholders, helping translate data into clear business context. • Build effective working relationships with internal stakeholders across Digital Acquisition, Sportsbook, Casino, and Data teams. • Collaborate with other Analysts and Data Scientists to support analytical projects and business problem solving. • Contribute to the development and improvement of reporting and analytics processes. • Stay up to date with developments in data analytics tools, methodologies, and trends in the sports betting and gaming industry. Experience and Skills • 3-5 years proven experience in an analytics role. • Degree in a relevant field, e.g. Mathematics, Physics, Statistics, Engineering, or Computer Science • Strong SQL proficiency and experience working with large data sets. • Experience with data visualization and reporting tools, e.g. Tableau or PowerBI. • Strong proficiency in a statistical programming language, e.g. R or Python is an advantage. • Experience in data analysis or statistical model development, with a strong understanding of statistics concepts such as multivariate testing. • Demonstrated ability to partner closely with stakeholders, earning trust and prioritizing relationships. • Customer focused; highly outcome-oriented and data-driven; experienced in working in high-growth environments. • Logical and analytical approach to problem solving, with strong organizational and skills. • Confident with presenting insights to non-technical audiences, seeking to match the analysis to the business context, and making recommendations on further steps. • Previous experience in the betting and gaming industry is a significant plus.