Lead Graphic Designer at Fanaticsfbg

About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About the Team Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin. Overview Fanatics Betting & Gaming is looking for a Lead CRM & Email Designer to drive the creative execution of lifecycle marketing communications across email and CRM channels. This role will be responsible for designing high-impact, performance-driven communications that engage customers across promotional campaigns, product launches, and lifecycle journeys. As part of the Marketing Creative team, this role will work closely with CRM marketers, product teams, and developers to translate marketing strategies into visually compelling and conversion-focused customer communications. This position reports directly to the Senior Design Director and serves as the creative lead for CRM and email design across Fanatics Betting & Gaming. While this role provides creative leadership and guidance across CRM initiatives, it does not have direct reports. The ideal candidate is both a highly skilled visual designer and an expert in modern email and CRM design systems, with a strong understanding of responsive email design, lifecycle marketing, and marketing automation platforms. You should have expert-level proficiency in Figma, strong knowledge of Adobe Creative Suite, and a working understanding of HTML5 and email development best practices. This role is highly collaborative and plays a key part in ensuring that Fanatics Betting & Gaming delivers world-class, on-brand customer communications at scale. Responsibilities • Lead the design and creative execution of CRM and lifecycle marketing communications, including promotional emails, triggered campaigns, and customer journey messaging. • Design responsive email templates and campaign creative optimized for multiple devices, inbox environments, and accessibility standards. • Develop scalable CRM design systems and modular email templates to support rapid campaign production and consistent brand execution. • Collaborate closely with CRM marketing, product, engineering, and analytics teams to bring lifecycle marketing strategies to life. • Translate marketing briefs and customer insights into high-performing visual solutions that drive engagement and conversion. • Partner with developers and marketing automation teams to ensure accurate HTML implementation of email designs. • Maintain and evolve the visual standards for CRM communications within the Fanatics Betting & Gaming brand ecosystem. • Create supporting assets for additional CRM channels including push notifications, in-app messaging, and promotional marketing campaigns. • Review and provide feedback on CRM-related design work to ensure creative quality and brand consistency. • Continuously iterate on email creative through testing, optimization, and performance insights. • Stay current with evolving email design standards, inbox rendering behaviors, and CRM marketing best practices. Skills & Qualifications • 8+; years of experience in digital design, CRM design, or lifecycle marketing design • Expert-level proficiency in Figma is required • Advanced proficiency in Adobe Creative Suite • Working knowledge of HTML5 and responsive email design • Strong understanding of email client rendering behaviors, responsive email frameworks, and accessibility standards • Experience designing modular email systems and scalable template architectures • Ability to collaborate closely with CRM marketers, engineers, and cross-functional marketing teams • Strong understanding of typography, layout, color, and visual hierarchy for digital communications • Experience working within fast-paced, high-volume marketing environments • Strong organizational and communication skills with the ability to manage multiple campaigns simultaneously • Portfolio demonstrating email design, lifecycle marketing campaigns, and digital marketing creative • Animation or motion design experience is a plus • Willingness to travel occasionally for team meetings and Fanatics events Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process. For information about our benefits, please visit [Upgrade to PRO to see link] Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit [Upgrade to PRO to see link] Salary Range$101,000—$147,400 USD