Head of Marketing at field-ai

FieldAI’s Irvine team is where embodied AI meets real robots, real sensors, and real field deployments. Based in the heart of Southern California’s robotics ecosystem, we build risk-aware, reliable, field-ready AI systems that solve the hardest problems in robotics and unlock the full potential of embodied intelligence. If you want your work to ship, get tested on hardware, and improve through real deployments, Irvine is the place. We go beyond typical data-driven approaches or pure transformer-only architectures, combining rigorous engineering with learning systems proven in globally deployed solutions that deliver results today and get better every time our robots run in the field. About the Role We are looking for a Head of Marketing to own Field AI’s end to end marketing, brand, and narrative execution across customers, investors, and the broader ecosystem. This is a senior leadership role responsible for translating real product capability, deployments, and data advantage into a clear, credible, and repeatable market presence. You will own how Field AI is positioned, how our story is told, and how that story converts into revenue, credibility, and category leadership. This role sits at the intersection of go to market, product marketing, brand, PR, and investor narrative. You will work closely with leadership, product, sales, and external partners to ensure that everything we put into the market is accurate, provable, and amplified through the right channels at the right time. What You Will Own • Customer and Product Marketing • Own customer facing marketing that directly supports revenue, pipeline, and deployment velocity • Define and execute Field AI’s event and exhibition strategy tied explicitly to GTM objectives • Own product marketing materials for events and customer engagement including brochures, demos, and visual explainers • Own website positioning and product marketing content with a focus on clarity, proof, and conversion • Build post deployment customer enablement assets including operations manuals, onboarding flows, and training content • Develop QR based and video based customer education including YouTube and private content libraries • Own customer site videos that document deployments, use cases, and real world performance Brand and Creative Direction • Storyboard and produce high quality case study and capability videos grounded in real deployments • Define how Field AI’s capabilities are shown visually and narratively to maximize credibility • Design distribution strategies across social, owned channels, and partner amplification • Monitor competitors and partners across social and public channels and ensure Field AI’s advantages are clearly and consistently highlighted • Ensure Field AI is talked about correctly and credibly even when we are not in the room • Own Field AI’s brand system including website, visual identity, logos, and core creative assets • Define and enforce brand voice, tone, and visual consistency across all touchpoints • Ensure brand reflects Field AI’s technical maturity, deployment reality, and long term ambition • Partner with product and engineering to ensure creative work is grounded in what the system truly does PR and External Communications • Own PR strategy and messaging while working with external agencies where appropriate • Ensure press coverage reflects real capabilities, deployments, and momentum • Prepare executives for media, public appearances, and external communications • Own news flow, announcements, and external narrative timing Strategic Marketing Pillars You Will Drive • Ensure Field AI is consistently positioned around three core pillars: • Safety and deployability at scale • General purpose autonomy across robots, tasks, and environments • Cost affordable and effortless deployment with no maps, no GPS, no connectivity, and minimal human supervision The Outcome You Are Accountable For • Create the right market buzz so that investors, customers, and partners independently articulate the following about Field AI: • Field AI is the category winner and clearly ahead of competitors • Field AI is the most general purpose autonomy platform with the largest TAM • Field AI has the most real deployments and is scaling faster than anyone else • Field AI has the largest and most defensible real world data advantage • Field AI can deploy on low cost hardware and access a much broader market with superior margins • Field AI has a uniquely strong and cohesive world class team • Field AI is firmly in product mode with real systems deployed and scaling What You Bring • Proven experience leading marketing, brand, or narrative at a high growth technology company • Strong track record owning company level positioning and category narrative • Ability to translate complex technical systems into clear, credible, and defensible messaging • Experience building marketing that supports revenue and GTM rather than vanity metrics • Excellent editorial judgment and high standards for evidence and proof • Experience working closely with product, engineering, sales, and executive teams • Comfortable owning external communications, PR, and executive readiness • Strong written, visual, and verbal communication skills What Sets You Apart • Experience in AI, robotics, autonomy, or deeply technical infrastructure products • Experience shaping or winning a category rather than following one • Strong point of view on credibility versus hype in frontier technology markets • Experience building brand and marketing systems from first principles • Comfort operating in fast scaling, ambiguous environments with high ownership • Experience managing agencies, production partners, and external amplification • Ability to balance growth, demand generation, and narrative integrity without compromise Our salary range is generous and we consider each individual’s background and experience when determining final compensation. Base pay may vary based on role scope, job-related knowledge, skills, experience, and the Irvine, California market. Why Join FieldAI in Irvine? In Irvine, you will work where the robots are. Our local team builds and tests systems on real hardware with real sensors, then ships them to operate in unstructured, previously unknown environments around the world. We are solving one of robotics’ hardest challenges: reliable deployment outside the lab. Our Field Foundational Models™ raise the bar for perception, planning, localization, and manipulation, with an emphasis on explainability and safety for real-world use. You will collaborate with a world-class team that thrives on creativity, resilience, and bold thinking. We bring deep experience from organizations such as DeepMind, NASA JPL, Boston Dynamics, NVIDIA, Amazon, Tesla Autopilot, Cruise, Zoox, Toyota Research Institute, and SpaceX, along with a track record of field deployments and strong performance in DARPA challenge segments. Be Part of the Next Robotics Revolution We are looking for builders who want their work to leave the whiteboard and show up on robots. If you enjoy tackling tough, uncharted questions and working across disciplines, you will find your people here. Our teams span AI, software, robotics engineering, product, field deployment, and technical communication, all focused on shipping systems that perform in the real world. Our headquarters is in Irvine, and we partner closely with teams there as well as colleagues across the US and around the world. Join us in Southern California and help define what dependable, field-ready autonomy looks like. We value diverse perspectives and are committed to fostering an inclusive workplace. We evaluate candidates and employees based on merit, qualifications, and performance, and we do not discriminate on the basis of race, color, gender, national origin, ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, or any other legally protected statu