Demand Gen - Performance Marketing, Sr. Manager at Fieldguide

About Us Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses. We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more. We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth. As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide. Overview We are seeking a results-driven Performance Marketing Manager to own the strategy, execution and optimization of our paid growth efforts across paid search. This role will be responsible for driving high-intent traffic, improving conversion performance, and building scalable, persona-based digital journeys that align with business goals across the full marketing funnel. KEY RESPONSIBILITIES - Paid Media Execution & Optimization - Own hands-on strategy and execution of paid social (linkedIn), paid search and paid media campaigns across Google Ads, Microsoft/Bing Ads, display networks, Capterra and Reddit - Manage keyword strategy, bidding, budgets, ad copy, and audience targeting to drive efficient acquisition - Continuously test and optimize ads, landing pages, and audiences to improve CPA, conversion rates - Website, SEO & Search Strategy - Ensure paid search and SEO work together by aligning keyword strategies, SERP coverage, messaging, and landing pages - Use search and performance data to identify content gaps, growth opportunities, and emerging demand - Own the website as a demand engine, including conversion optimization, content strategy, and user experience - Partner with content and SEO agency to grow organic traffic, engagement, and conversions - Collaborate on landing page strategy, testing frameworks, and UX improvements - Run A/B tests on ads, landing pages, and offers to improve conversion efficiency and lead quality - Full-Funnel Performance Ownership - Demonstrate full-funnel marketing expertise, from driving top-of-funnel awareness to converting traffic into MQLs and sales opportunities - Align channel strategy, messaging, and offers to buyer intent at each stage - Optimize campaigns for downstream lead quality and revenue impact - Develop and execute journeys by practice area, audience segment, and stage - Analytics, Attribution & Measurement - Own performance reporting and attribution across channels - Analyze funnel performance, identify drop-offs, and recommend and implement optimizations based on event-level data - Clearly communicate insights, performance trends, and recommendations to stakeholders QUALIFICATIONS - 7+ years of experience in performance marketing, with hands-on ownership of paid media, search, and full-funnel acquisition programs - Proven hands-on (“hands to keyboard”) experience managing paid search and paid media campaigns - Strong experience with Google Ads and Microsoft/Bing Ads - Experience running display and community-based paid media, including Reddit - Strong understanding of full-funnel performance marketing, including lead generation and revenue impact - Strong knowledge of attribution models, event-based tracking, and measurement frameworks - Knowledge of SEO and how organic and paid strategies complement each other - Strong analytical skills with experience interpreting performance data and funnel metrics - Experience building & executing digital persona or lifecycle marketing journeys - Comfortable owning budgets and optimizing for ROI - Hubspot knowledge NICE TO HAVE - Experience with LinkedIn Ads - Background in tech for professional services, accounting, or advisory - Previous experience scaling paid search from 0-100 WHAT SUCCESS LOOKS LIKE - Quickly owns paid performance channels, budgets, and reporting, with clear visibility into pipeline impact - Paid media consistently drives high-intent traffic, qualified MQLs, and sales opportunities - CPA, conversion rates, and lead quality improve quarter over quarter through testing and optimization - Campaigns and messaging are aligned to buyer intent, personas, and funnel stage - Paid search and SEO operate as a unified strategy, improving SERP coverage and landing page performance - Full-funnel reporting and attribution clearly demonstrate ROI and revenue impact - CRO initiatives result in measurable gains across ads and landing pages - Acts as a trusted performance partner, proactively sharing insights and recommendations