Marketing Manager, FT Live at Financialtimes33

About Us The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT. Our Commitment to Diversity, Equity and Inclusion We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. The Role FT Live, the events division of the Financial Times, brings together senior business leaders, policymakers and industry experts through world-class conferences, summits and forums. As Marketing Manager, Events, you will play a central role in driving the growth and success of FT Live’s global event portfolio. You will develop and deliver strategic, data-driven marketing campaigns that build awareness, engage target audiences and maximise delegate and sponsorship revenue. This is an exciting opportunity for a commercially minded marketer who thrives in a collaborative, fast-paced environment and is passionate about creating impactful audience experiences through events. Key Responsibilities • Develop and implement integrated, multi-channel marketing strategies to drive event awareness, audience growth, delegate attendance and sponsorship revenue • Identify and target new audience segments using market insights to refine messaging and improve campaign effectiveness • Define clear event value propositions and audience messaging across campaigns and channels • Manage marketing budgets and optimise spend to maximise return on investment • Identify data gaps and implement lead generation strategies to support commercial targets • Plan and deliver end-to-end campaigns across email, web, paid media, SEO, social and content marketing • Collaborate with internal partners to produce compelling marketing assets and campaign content • Own and optimise event websites to ensure a seamless customer journey from awareness through to registration • Develop and manage strategic partnerships with media, associations and industry organisations to extend campaign reach • Monitor campaign performance and important measurements throughout the event lifecycle, optimising activity to improve results • Conduct post-event analysis to identify insights and inform future campaign strategies • Work closely with Content, Delegate Sales, Commercial and Operations teams to support event success and revenue growth • Collaborate with design, data and performance marketing teams to deliver high-impact, data-led campaigns Required Skills and Experience • 4–5+ years’ B2B marketing experience, ideally within events, media or agency environments • Proven experience developing and delivering multi-channel marketing campaigns that drive audience growth and engagement • Strong strategic and commercial mentality, balancing creativity with data-driven decision-making • Excellent copywriting, communication and collaborator management skills • Experience using CRM systems, marketing automation platforms and analytics tools, including Google Analytics • Strong understanding of digital marketing channels including email, paid media, SEO and social media • Comfortable using marketing technologies, with exposure to AI tools considered advantageous • Highly organised with the ability to manage multiple projects and deadlines in a fast-paced environment • Collaborative and proactive approach, with the ability to work effectively across cross-functional teams Desirable • Experience marketing B2B conferences, summits or premium live events • Familiarity with audience acquisition and lead generation strategies within subscription, media or events businesses • Experience working with partnership or sponsorship marketing initiatives What’s in it for You? Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here. We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible. Accessibility We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [Upgrade to PRO to see contact] and a member of our team will be happy to help. Further Information At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact [Upgrade to PRO to see contact]. Interested in the FT but don’t see the right role yet? Join our Talent Community to receive exclusive updates, featured jobs, and insights into working at the FT. #LI-KF1