Director, Digital Marketing at Firstent

Firstent

Arizona, California, Colorado, Florida, Georgia, Idaho, Nevada, New Mexico, Ohio, Texas, Washington·19h ago

DirectorFull-timeGit

Salary Range

$40,375 - $54,625 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Director, Digital Marketing to join First Entertainment Credit Union and help create a best-in-class digital experience for our members. The ideal candidate will be an expert digital storyteller with an innovative mindset.

Key Responsibilities

→Lead audience segmentation, targeting, content creation, deployment, analytics, and advertising campaign optimization
→Monitor digital campaign performance and identify optimization opportunities
→Leverage data, analytics, and customer insights to implement strategies across digital touchpoints
→Work cross-functionally to design, develop, and optimize website and landing pages
→Achieve established growth marketing goals regarding leads, website visitors, SEO rankings, and other program goals
→Use innovative, data-informed approaches to drive audience development across email, SMS, social and emerging platforms
→Forge and maintain strategic social partnerships to amplify brand presence and engagement
→Conceptualize and implement robust test-and-learn digital roadmaps to drive incremental growth and innovation
→Identify and maintain relationships with marketing technology stack providers

Requirements

✓Bachelor's degree in Marketing, Communications, Computer Science, Business or related field; MBA preferred
✓A minimum of 5 to 7 years of work-related experience in a full-service financial institution or related field
✓2 years in a supervisory capacity required
✓Proficiency with social media scheduling and analytic tools required
✓Proficiency with SEO, WordPress, HTML or similar required
✓Working knowledge of Credit Union or banking products and services
✓Thorough knowledge of regulations applicable to essential responsibilities
✓Effective communication skills across all levels of audience