Director of Growth Marketing at Fitt

Fitt

Remote (US)·4h ago

DirectorFull-time

Salary Range

$136,000 - $184,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

The Director of Growth will own the full growth engine for a sports nutrition company, integrating paid media, creative, CRO, and influencer strategy into a single, high-performance system. This role is accountable for driving efficient new customer acquisition, improving contribution margins, and compounding long-term customer value through disciplined experimentation and precise capital allocation.

Key Responsibilities

→Own and scale paid media, creative process, CRO, and influencer strategy as one integrated growth system.
→Drive efficient customer acquisition by optimizing conversion rate, AOV, profit per visitor, and LTV:CAC.
→Lead creative strategy and experimentation across ads, funnels, and offers to unlock step-change growth.
→Manage and allocate acquisition budgets with precision, consistently prioritizing the highest-ROI opportunities.
→Build and operate a disciplined testing roadmap that compounds performance over time.
→Partner closely with Brand, Data & Analytics, and E-commerce to ensure alignment between growth, creative, and measurement.
→Maintain daily visibility into performance, acting decisively when results deviate from plan.

Requirements

✓Demonstrated success driving customer acquisition, paid media, or growth at scale, with a track record of improving efficiency and performance over time.
✓Hands-on experience across paid media, CRO, and influencer marketing, with a strong understanding of how these channels work together as part of a unified growth system.
✓Proven ability to develop, test, and iterate on creative, offers, and funnels, using experimentation to unlock new growth opportunities.
✓Deep comfort working with performance data and metrics, paired with intellectual curiosity and a desire to continuously learn, adapt, and improve.
✓Experience managing meaningful media budgets while balancing short-term performance with long-term brand and customer value.
✓Comfortable operating in fast-moving, high-expectation environments where priorities evolve and learning speed matters as much as past results.