Growth Marketing Manager at FloQast

As Growth Marketing Manager, EMEA at FloQast, you will architect and scale the regional growth engine for one of our most strategic markets. EMEA is entering a significant acceleration phase. We are not looking for someone to manage campaigns. We are looking for someone to redesign how growth works in-region — leveraging AI, bold experimentation, and data-driven decision making to increase visibility, demand, and pipeline. You will own the paid and organic digital strategy across EMEA — including SEO, AEO (Answer Engine Optimization), AI-driven discovery, paid media, and rapid experimentation across emerging channels. Your mandate is simple: Make FloQast impossible to ignore across every search, scroll, and AI-powered buying journey. What You'll Do: Architect the EMEA Growth Engine • Develop and execute a comprehensive, AI-enabled growth strategy aligned to aggressive regional revenue targets. • Build a full-funnel digital acquisition system that scales pipeline efficiently across multiple EMEA markets. • Define and own KPIs tied directly to sourced and influenced pipeline, CAC, conversion rates, and ROI. • Implement a structured experimentation framework (hypothesis → rapid test → measurement → scale or kill). You are accountable for business outcomes — not channel activity. Lead AI-Native Growth & Experimentation • Embed AI tools into campaign creation, content production, targeting, optimization, and reporting workflows. • Develop AEO (Answer Engine Optimization) strategies to ensure FloQast surfaces in AI-generated responses and LLM-driven discovery. • Identify and test unconventional growth loops using automation, personalization at scale, and AI-enabled segmentation. • Ship fast. Run 10+ structured experiments per month. Scale what works aggressively. We expect you to use AI daily — not as a buzzword, but as leverage. Dominate Paid Media • Own strategy and execution across Google, LinkedIn, and emerging digital channels. • Expand into new frontiers — video, programmatic, community-driven media, and underpriced platforms. • Drive intelligent budget allocation, incrementality testing, and ROI optimization. • Align digital investment tightly to EMEA sales priorities, target industries, and priority accounts. Paid media is not a reporting channel. It is a strategic growth lever. Own Organic Search & AI Discovery (SEO + AEO) • Build a high-impact EMEA SEO strategy focused on high-intent accounting and finance keywords. • Ensure FloQast content ranks not just on Google, but across AI-powered search experiences. • Partner with Product Marketing and Content to create authoritative, differentiated content that cuts through commoditized messaging. • Identify organic growth loops that compound over time. The goal: When finance leaders search for solutions, FloQast is the answer — everywhere. Break Conventional B2B GTM Thinking • Challenge safe, overused B2B messaging and formats. • Pilot bold creative approaches that differentiate FloQast in crowded markets. • Identify whitespace opportunities within EMEA sub-regions, verticals, and segments. • Test new acquisition approaches beyond traditional gated content and static campaigns. If something feels stale, change it. Optimize Conversion & Funnel Performance • Partner with web and global teams to drive conversion rate optimization across regional landing experiences. • Use behavioral insights and AI-driven analysis to identify friction in the buyer journey. • Run structured A/B and multivariate tests across messaging, creative, and offers. • Align closely with Sales to improve MQL → SQL → Opportunity conversion. Measure What Matters • Own EMEA growth performance reporting with clarity and rigor. • Track pipeline, CAC, LTV, conversion rates, and incrementality. • Use attribution intelligently while challenging flawed assumptions. • Provide executive-ready insights and defend your growth strategy with data. What You'll Bring: Experience & Expertise • 5+ years of B2B growth, digital, or demand generation experience (SaaS preferred) • Proven track record of driving measurable pipeline and revenue impact • Hands-on experience managing LinkedIn and Google Ads at scale • Demonstrated SEO success with measurable ranking and traffic improvements • Experience in multi-country or regional marketing environments preferred • BA/BS degree required • Experience with Hubspot AI-Native & Experimentation Mindset • Deep familiarity with AI tools for content creation, automation, data analysis, and workflow optimization • Experience integrating AI into marketing experimentation frameworks • Comfort using AI to accelerate campaign production, targeting, and testing • A bias toward action — comfortable testing ideas that may fail Analytical & Commercial Acumen • Strong understanding of B2B attribution, incrementality testing, and CAC optimization • Ability to distinguish between vanity metrics and commercial impact • Experience building structured experimentation roadmaps • Strong financial discipline in managing regional budgets Personal Attributes • Builder mentality — thrives in high-growth, ambiguous environments • High ownership and accountability for measurable outcomes • Naturally curious and intellectually restless • Confident challenging legacy thinking • Clear communicator who can influence stakeholders across Marketing, Sales, and Leadership Why This Role Matters: EMEA represents one of FloQast’s most significant growth opportunities. The right leader in this role will directly influence regional market share, digital visibility, and revenue acceleration. We are not looking for incremental improvement. We are looking for someone who can help redefine how growth marketing operates in EMEA — using AI, experimentation, and bold thinking to create sustainable competitive advantage. #LI-BT1 #LI-Hybrid About FloQast: FloQast is the leading Accounting Transformation Platform in accounting workflow automation created by actual former accountants for accountants. By streamlining and modernizing daily accounting tasks, FloQast helps teams collaborate more effectively and complete their work with greater efficiency and precision. This cloud-based, AI-powered software is trusted by over 3,000 accounting teams, including those at Snowflake, Twilio, Instacart, and The Golden State Warriors—and continues to grow. Our mission is to continuously elevate the accounting profession, enhancing both its practice and perception. Our values act as a guiding compass, shaping every decision we make, and are non-negotiable, particularly in our hiring process. Alongside our employees, partners, and customers, we embody these values every day: Unwaveringly Authentic  Ambitious with Integrity Empowered to Grow Committed to Collaboration Customer Obsessed in All Ways FloQast is regularly rated as a Best Place to Work! - Inc. Magazine’s Best Workplaces in 2024, 2023, 2022, and 2021 - Best Places to Work by LA Business Journal since 2017 (that’s 8 years!) - Built In’s ​​Best Place to Work in Los Angeles 6 years in a row! Because we are Customer Obsessed in All Ways, check out what our customers have to say about FloQast on G2 Crowd.  If this aligns closely with what you are looking for, hit “Apply” and come join our growing team! FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees.