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ManagerFull-timeAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Manager to join FLORA, a creative tools company that builds an intelligent canvas where AI models enable professional craft. This role requires someone who can keep pace with the company's fast release schedule and own the full surface area of product marketing across launches, website, content, and sales enablement.
Key Responsibilities
- →Own GTM strategy, messaging, and launch strategy for Flora's product releases
- →Develop positioning that lands with professional creatives
- →Write and refine launch copy across formats: hero messaging, launch video scripts, email campaigns, social briefs
- →Own the narrative across Flora's key surfaces: homepage, product pages, and ICP-specific landing pages
- →Work closely with our founder and other leaders on thought leadership, editorial, and educational content
- →Partner with Sales to understand what's blocking deals and translate that into sharper messaging and better collateral
Requirements
- ✓5+ years in product marketing, with experience across prosumer and B2B
- ✓Strong writing skills
- ✓Editorial instinct that rejects jargon
- ✓Comfort covering broad PMM surface area: launches, website, content, and enablement
- ✓Strong ICP intuition and ability to find insights that make a message land for a specific audience
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