Product Marketing Manager, B2B at Flywire1

The Opportunity: As Flywire continues to scale its B2B software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact. This role sits at the intersection of Product and Go to Market. The focus is straightforward. Make our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, how we go to market, and how we enable teams to win. The output shows up in pipeline quality, conversion, and revenue. You will connect product strategy, customer insight, and commercial execution. That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction. What you'll do: Positioning, ICP, and Messaging • Define clear, differentiated positioning and value propositions for our B2B solutions • Own Ideal Customer Profiles and buyer personas grounded in customer and market insight • Translate complex software and payments capabilities into simple, compelling narratives • Ensure consistency across Product, Marketing, and SalesGo to Market and Launch Execution • Lead go to market strategy for launches, releases, and commercial initiatives • Partner with Product to turn roadmap into market ready messaging and materials • Drive coordinated execution across Sales, Marketing, and Partnerships • Continuously refine approach based on performance and feedbackEnablement and Revenue Impact • Build and maintain high quality enablement materials including decks, battlecards, demos, and value narratives • Equip Sales and Relationship Management teams to position and sell effectively • Partner with Sales and RevOps to improve win rates, deal quality, and conversion • Support deal strategy in competitive situations with clear articulation of valueCustomer Insight and Market Feedback • Synthesize customer feedback, win loss insights, and field input into actionable direction • Build a strong understanding of buyers, market dynamics, and competition • Feed insights back into positioning, targeting, and product decisionsAI Driven Execution • Use AI to improve speed and quality across content, messaging, and research • Experiment with workflows that increase productivity and scalability • Help shape how the team incorporates AI into day to day execution