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SeniorFull-timeFigmaAgile
Salary Range
$143,650 - $194,350 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Manager to join Forbes Advisor and play a pivotal role in scaling our business formation and management platform. This role involves owning growth and monetization across our product portfolio, optimizing purchase funnels, improving service attach rates, and reimagining the post-purchase experience.
Key Responsibilities
- →Own growth and monetization across multiple product lines, optimizing purchase funnels for conversion rate, average order value, and package mix across channels and devices.
- →Reimagine the post-purchase customer experience, building engagement and monetization touchpoints that deliver value at the right moment in the customer lifecycle.
- →Work collaboratively with cross-functional teams, including engineering, design, analytics, and commercial, to deliver best-in-class product experiences from concept through to release and beyond.
- →Use data to identify funnel opportunities, product gaps, validate hypotheses, and drive experimentation.
- →Partner with sales, LCM, marketing, and partnership teams to define GTM strategy, inform product decisions, and validate demand, to accelerate product-market fit and achieve commercial targets.
- →Define and manage a structured product backlog, clearly prioritizing initiatives based on impact, resource availability, and strategic alignment.
- →Dive deep into user behaviours, feedback, and data to understand what drives value. Regularly test assumptions through prototyping, experimentation, and structured discovery.
- →Track performance across key metrics, identifying areas of improvement and driving iterative enhancements post-launch.
- →Act as the central point of communication across the business for your product area, ensuring transparency, managing stakeholder expectations, and aligning on shared outcomes.
- →Play a key role in refining product development practices across the team, bringing experience, structure, and a proactive mindset to each challenge.
Requirements
- ✓6+ years of experience in product management, with a strong track record improving purchase funnels, attach rates, or post-purchase monetization for self-serve or product-led SaaS products.
- ✓Deep empathy for small business users and experience designing products for SMBs, solopreneurs, or individual business owners making high-consideration decisions.
- ✓Confident working across the full product lifecycle, from discovery and definition to delivery and iteration.
- ✓Comfortable with SQL, product analytics tools (Google Analytics, Amplitude, or similar), and financial modeling.
- ✓Experience leading cross-functional teams and managing input from multiple stakeholders.
- ✓Data-driven, with the ability to define and track performance metrics, and use insights to inform decisions.
- ✓Excellent communication and storytelling skills, matched with proficiency in modern prototyping tools (e.g., Figma) to communicate ideas effectively across stakeholders.
- ✓Curious, collaborative, and proactive in identifying new opportunities or resolving blockers.
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