Head of Marketing - Peerbound at Forum Ventures

WHY PEERBOUND Every B2B buyer wants to hear from a company's current customers before making a buying decision. As AI makes every market 10x more competitive, a company's ability to unlock and activate the voices of its happy customers isn't just a nice-to-have; it's the only moat. Peerbound [Upgrade to PRO to see link] makes this possible at scale. Today, we do this for leading B2B SaaS companies like AlphaSense, Braze, Canva, Databricks, and Gong. We have the rare opportunity to disrupt not just multiple old-school software vendors, but entire categories of software, services, and labor. Our core values are Dazzle Customers, Deliver Results, and Demand Excellence. We recruit people with a demonstrated track record of excellence and give them the room to do the best work of their lives. If this sounds like the environment where you do your best work, we invite you to build with us. We are proud to be an NYC company, working hard in-person at our office near Penn Station. Our founders helped build Braze and Datadog, two of the city's biggest IPOs, and we're backed by the venture investors behind Square, Instacart, Airtable, and Webflow. WHY NOW We've spent two years earning product-market fit the hard way: 30+ enterprise customers who pay us real money and keep doubling down. We have 4+ years of runway and it's now time to accelerate. Our CEO is a product marketer by training and has owned positioning and competitive strategy to date. We are looking for a pipeline-focused marketing leader who can help us scale predictably. You'll be our first marketing hire. For the first six months, you are the marketing team. As you prove what works, you'll hire 1-2 people to scale what you've built. WHAT YOU'LL DO You'll own marketing at Peerbound end to end. Your #1 priority will be driving net-new pipeline and setting the standard in our space for how technology vendors go to market. You'll report to our CEO and work closely with Sales and Product across every marketing surface: demand generation, content, product marketing, and brand. I. Build the demand gen engine. Design and execute multi-channel campaigns that generate qualified pipeline for our AE team. Paid, organic, email, events, partnerships, ABM, whatever works. Test relentlessly, double down on what converts, and kill what doesn't. ii. Own events and community. Peerbound has an opportunity to become the center of gravity for customer marketing leaders. Build the event strategy, both our own and third-party, that makes us impossible to ignore in this community. Turn our early brand momentum into a flywheel where customers and prospects actively want to be associated with Peerbound. Iii. Create content that drives pipeline. Not content for content's sake. Build a content engine that captures demand: case studies, customer stories, competitive comparisons, thought leadership that positions Peerbound as the category leader. Partner with the CEO on narrative and positioning; own the execution and distribution. Iv. Ensure that Sales wins. Sit next to our AEs and SDRs. Understand what messaging lands in live deals. Build campaigns that warm up target accounts before outbound hits. Close the loop between marketing spend and closed revenue. v. Be strategic about positioning and competitive dynamics. You won’t have to own positioning alone on Day 1, but you need to be sharp enough to spot when the market shifts, when a competitor makes a move, and when our messaging needs to evolve, and bring those insights to the CEO proactively. WHO YOU ARE You're AI-native in how you work. You use AI tools to move faster, produce more, and test ideas that would have taken a team of five a few years ago. You see AI not just as a tool for your own productivity but as a fundamental shift in how marketing works, and you want to be at a company where that belief is shared. You have 5-8 years of experience in B2B SaaS marketing with a strong demand gen track record, including meaningful time at a startup or high-growth company where you built the function, not just optimized an existing one. You've generated real pipeline that turned into real revenue, and you can show the numbers. You're a builder and an executor. You can design a campaign, write the copy, set up the automation, analyze the results, and iterate, all in the same week. You're not waiting for a team to be built around you before you start producing. You understand positioning, competitive dynamics, and narrative strategy at a high level even if that hasn't been your primary function. You can hold your own in a conversation about market categories and buyer psychology, and you know how marketing strategy connects to sales outcomes. Beyond the skills: you're obsessed with results and allergic to vanity metrics. You measure yourself in pipeline, not impressions. You're scrappy, resourceful, and energized by the challenge of doing a lot with a little before you earn the budget to do more. COMPENSATION $180,000 to $210,000/year plus meaningful equity and benefits (top-tier medical / vision / dental, 401K, flexible PTO). In-person in NYC, 5 days in-office. NOTE FROM THE CEO This company represents my life's work. I've been part of two IPOs, and I want to build the kind of company at Peerbound where working here marks an inflection point in everyone's career, and leads to the kind of bonds that last a lifetime. This is an important hire for Peerbound. I am hiring not just our marketing leader for today, but our future CMO as we scale. I am a product marketer by background, and I take pride in authentic, differentiated messaging and positioning that strikes a chord with our current and future customers. What I'm looking for is someone who can turn our disruptive approach into pipeline at scale. Peerbound has a unique opportunity to become the brand that customer marketers rally around. We're already seeing early signs of this with our customers. The right person will see that opportunity and know exactly how to accelerate it, putting our customers at the center of everything we do. If you want to build a marketing function from scratch at a company with real product-market fit, if you get energy from being measured on pipeline rather than brand awareness, and if you want to help define a category, I'd love to meet you.