Social Media Specialist-[Maternity Leave Cover] at Gabbwireless

<div> <table cellpadding="0" cellspacing="0" border="1" style="width: 624px; border-collapse: collapse; border-image: initial; height: 105.175px; border: medium none currentcolor;" class="MsoNormalTable"> <tbody> <tr style="height: 105.175px;"> <td valign="top" style="width: 6.5in; border: none; border-left: solid #0080FF 2.25pt; background: whitesmoke; padding: 6.0pt 6.0pt 6.0pt 10.0pt;"> <p style="line-height: 115%; margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif; color: #333333;">Gabb gives families a better choice for their kids’ first technology. Our product portfolio spans purpose-built hardware — Gabb Phone, Gabb Phone Plus, Gabb Phone 3 Pro, and Gabb Watch — alongside digital services including Gabb Music and Music+. Everything we build is designed to let families introduce technology in steps, giving kids connection without the harms of a fully open smartphone. We’re a fast-growing, mission-driven company headquartered in Lehi, Utah, with a team that genuinely loves what we do and why we do it.</p> </td> </tr> </tbody> </table> <p style="margin: 0in 0in 6pt; font-size: 11pt; font-family: Calibri, sans-serif; color: #333333;">&nbsp;</p> <p style="margin: 0.25in 0in 6pt; font-size: 11pt; font-family: Calibri, sans-serif; color: #333333;"><strong><span style="font-variant: small-caps; color: #0080ff;">ABOUT THE ROLE</span></strong></p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 11pt; font-family: Calibri, sans-serif; color: #333333;">Gabb is looking for a Social Media Specialist who can do more than post content on a schedule. We need someone who will assess what’s working, build the systems and workflows that don’t exist yet, and turn our social channels into a genuine growth engine. The audience is parents — specifically parents navigating when and how to give their kids technology. The stakes are real, the community is engaged, and the opportunity to build something meaningful is wide open.</p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 11pt; font-family: Calibri, sans-serif; color: #333333;">You will own creative planning, content development, and execution across all of Gabb’s social media platforms. You will also own measurement — defining what success looks like, tracking it rigorously, and using what you learn to sharpen the strategy over time. This is a builder role. Our social presence has momentum and room to grow. The right person will bring fresh eyes, a strong creative instinct, and the discipline to match that instinct with data.</p> <p style="margin: 0in 0in 8pt; line-height: 115%; font-size: 11pt; font-family: Calibri, sans-serif; color: #333333;">This role reports to the VP of Growth and works cross-functionally with content, brand, product marketing, and community teams.</p> </div> What You'll Do SOCIAL MEDIA STRATEGY & PROGRAM OWNERSHIP • Audit and evolve Gabb’s social media strategy — assess current platform performance, content mix, posting cadence, and audience engagement, then define a roadmap with measurable targets for reach, engagement rate, follower growth, and conversion • Develop and maintain a content calendar that maps to Gabb’s marketing priorities, product launches, seasonal campaigns, and evergreen brand themes • Define and track KPIs across platforms: impressions, engagement rate, click-through rate, follower growth, share of voice, and attributed conversions from social • Build repeatable processes and workflows for content ideation, production, review, and publishing — the infrastructure behind consistency CONTENT CREATION & EXECUTION • Produce engaging, platform-native content — text, images, short-form video, stories, and reels — across Instagram, Facebook, TikTok, YouTube, Pinterest, and emerging platforms relevant to Gabb’s audience • Write compelling copy that speaks directly to parents: clear, warm, mission-aligned, and specific to the moment in the parenting journey where Gabb matters most • Adapt content format and tone to each platform’s culture and algorithm preferences while maintaining a consistent brand voice • Partner with designers, videographers, and external creators to produce high-quality assets when content requires capabilities beyond in-house execution COMMUNITY ENGAGEMENT & AUDIENCE GROWTH • Actively monitor and engage with the Gabb community across all platforms — respond to comments, answer direct messages, and participate in conversations that strengthen the brand’s relationship with families • Identify and cultivate relationships with parent influencers, family-focused creators, and brand advocates who align with Gabb’s mission • Develop strategies to grow Gabb’s social following organically, prioritizing engagement quality over vanity metrics ANALYTICS, REPORTING & OPTIMIZATION • Track, measure, and analyze performance across all social channels using native analytics, third-party tools, and attribution models tied to business outcomes • Deliver regular performance reports to marketing leadership — not just what happened, but what it means and what to do next • Run experiments: A/B test creative formats, posting times, copy approaches, and audience targeting to continuously improve performance • Stay current on platform algorithm changes, emerging formats, and social media trends — translate insights into actionable recommendations CROSS-FUNCTIONAL PARTNERSHIP • Collaborate with content, brand, and product marketing teams to ensure social media amplifies broader marketing campaigns and product launches • Support paid social efforts with organic creative intelligence — share what’s resonating organically to inform paid targeting and ad creative • Work with customer support and community teams to identify recurring themes, sentiment shifts, and content opportunities surfaced through social conversations What We're Looking For EXPERIENCE & SKILLS • 2–4 years of hands-on social media management experience for a brand — not just personal accounts; demonstrated ownership of a brand’s social presence across multiple platforms • Proven ability to create platform-native content that drives engagement: strong copywriting, visual sensibility, and comfort with short-form video production • Fluency in social media management and analytics tools: Meta Business Suite, TikTok Analytics, Google Analytics, and scheduling platforms such as Sprout Social, Later, or Hootsuite • Experience building content calendars, defining KPIs, and reporting on performance with a data-informed mindset — not just posting and hoping • Strong written communication skills with the ability to write in a brand voice that is warm, clear, and parent-focused • Bachelor’s degree in marketing, communications, or a related field — or equivalent professional experience WHO YOU ARE • A builder — you see gaps in process and coverage as opportunities, not obstacles, and you create structure where none exists • Creatively resourceful — you can produce high-quality content with lean resources and know when to bring in additional support • Data-informed — every content decision you make connects to a measurable outcome, and you adjust based on what the numbers tell you • Adaptable and fast-moving — you thrive in environments where priorities shift, platforms evolve, and the playbook is yours to write • Genuinely interested in Gabb’s mission — you care about the role technology plays in kids’ lives and want to be part of a company doing something about it • A strong collaborator who communicates clearly across teams and brings social intelligence to the broader marketing conversation WHY YOU’LL LOVE IT HERE • Mission-driven company protecting kids and making a real difference for families • Competitive compensation commensurate with experience • Generous insurance coverage (up to 100% of premiums based on tenure) • 401(k) with employer match • Unlimited PTO and flexible scheduling where the role allows • Stock options • Pet insurance • An energetic, collaborative culture — and the best coworkers around