Director of Product Management – Reputation Defender at Gen Digital

JOB TITLE: DIRECTOR OF PRODUCT MANAGEMENT, REPUTATION DEFENDER (INDIVIDUAL CONTRIBUTOR) JOB CODE: 55170 GRADE: 12 ABOUT GEN: Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen. ABOUT THE ROLE: We are seeking a Director of Product Management to help drive the next phase of Reputation Defender’s growth as a senior individual contributor. This role owns the product vision, strategy, and execution for Reputation Defender’s consumer and small business offerings, with a focus on expanding mass-market reach while continuing to strengthen existing reputation management capabilities. The role is accountable for delivering a market-leading product experience that blends automation, trust, transparency, and measurable outcomes. This is a highly cross-functional leadership role working closely with engineering, design, marketing, sales, and operations, without direct people management responsibilities. KEY RESPONSIBILITIES: Product Strategy and Vision - Define and own the multi-year product vision and roadmap that supports Reputation Defender’s expansion into the mass market. - Identify opportunities to broaden adoption through scalable, self-serve product experiences that complement existing offerings. - Balance innovation, growth, customer retention, and operational efficiency across consumer and small business segments. AI-Enabled Product Development - Own and continue to evolve an AI-enabled reputation enhancement product, including roadmap, use cases, and customer experience. - Leverage existing reputation scoring and sentiment analysis to deliver actionable insights and guided recommendations. - Partner closely with engineering to scale AI-driven capabilities that improve automation, quality, and efficiency. - Ensure AI features are practical, customer-focused, and aligned with trust, transparency, and responsible use standards. Mass-Market Product Leadership - Design products that succeed in high-volume, self-serve, subscription-based environments. - Own pricing, packaging, onboarding, activation, and lifecycle optimization for mass-market consumer and SMB audiences. - Ensure product experiences clearly communicate value and deliver meaningful outcomes quickly. Customer Experience and Outcomes - Champion a best-in-class end-to-end product experience, from first interaction through ongoing reputation improvement. - Use customer research, analytics, and experimentation to continuously refine and improve the product. - Define and track success metrics tied to customer outcomes, engagement, and business impact. Cross-Functional Execution - Act as the primary product owner for the Reputation Defender product area. - Partner closely with engineering on execution, prioritization, and technical tradeoffs. - Collaborate with design to deliver intuitive and high-quality user experiences. - Work with marketing on positioning, messaging, and go-to-market readiness. - Align with sales and operations to support scalable delivery and support models. - Communicate product strategy, progress, and outcomes to senior leadership and stakeholders. ABOUT YOU: Required - 10 or more years of product management experience, including senior individual contributor roles. - Proven success owning and scaling mass-market, subscription-based consumer or SMB products. - Experience delivering products that blend software and services. - Strong product judgment with a track record of independently driving complex initiatives end to end. - Deep experience working cross-functionally with engineering, design, marketing, sales, and operations. Strongly Preferred - Experience owning AI-enabled product features in production environments. - Background in reputation management, trust and safety, SEO, brand monitoring, marketing technology, or adjacent categories. - Experience working in regulated or high-trust consumer categories such as privacy, security, identity, or fintech. What Success Looks Like - Reputation Defender expands its mass-market footprint while continuing to support and enhance existing offerings. - AI-enabled capabilities improve customer outcomes and increase automation and efficiency. - The product experience strengthens Reputation Defender’s position as a trusted and differentiated brand. - Product decisions are guided by clear metrics, customer insight, and business impact. PERSONAL ATTRIBUTES: · Visionary leader with a strategic mindset and a passion for leveraging data to drive decision making. · Ability to thrive in a fast-paced, high-tech environment and manage complex problem. Location: Mountain View, CA (Onsite 3 days per week) The annual base salary for this position is expected to be between $175,000 and 225,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role. WHAT’S NEXT…. After you submit your application, you can expect the following steps in the recruitment process: · TA Call · Interview Leadership (Virtual) · Interview Leadership (Virtual) · Interview Leadership (Virtual) · Interview Leadership (Virtual) · Final Interview - Hiring Manager (Virtual or face-to-face)