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Senior Product Marketing Manager, Audience & Advertising at Geniussports
GeniussportsLos Angeles, California, United States; New York, United States·11h ago
SeniorFull-timeGoAI
Salary Range
$143,650 - $194,350 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Manager to own and drive the go-to-market strategy for Genius Sports' Ads business. This role sits at the intersection of product, commercial, and brand, translating sports-powered advertising capabilities into narratives that win across various stakeholders.
Key Responsibilities
- →Own Ads GTM sprints and multi-surface narratives across product releases and solution launches.
- →Drive end-to-end GTM for Ads capabilities supporting media execution.
- →Sequence launches and campaigns against the global sports calendar.
- →Lead positioning that clearly differentiates our Ads offering.
- →Shape and articulate our point of view across identity, adtech integration, AI-powered optimization, and sports data triggers.
- →Build segment-specific toolkits for brands, agencies, leagues, teams, sportsbooks, operators, broadcasters, and content owners.
- →Run disciplined win/loss analysis across identity graphs, creative platforms, and sports-specific adtech solutions.
- →Align closely with Product, Core Marketing, Brand/PR/AR, CS, RevOps, and Commercial teams.
Requirements
- ✓5+ years of product marketing experience with clear ownership of GTM strategy and execution.
- ✓2+ years in AdTech, programmatic, identity, CTV, or related advertising technology.
- ✓Proven track record of building and scaling successful go-to-market programs.
- ✓Strong cross-functional leadership and the ability to influence senior stakeholders.
- ✓Exceptional written and verbal communication skills.
- ✓Analytical mindset with the ability to translate performance data into actionable insights.
- ✓Strong understanding of identity frameworks, privacy-safe targeting, analytics, cloud/on-prem data environments, and emerging adtech ecosystems.
- ✓Experience managing multi-channel GTM execution across owned and earned channels.
- ✓Bachelor’s degree required; MBA preferred.
- ✓Willingness to travel (~25%).
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