Senior Manager, Demand Generation at Geotab

Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news. Who you are: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Manager, Demand Generation who will own the strategy and execution of integrated, full-funnel campaigns that drive pipeline and revenue. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you! What you'll do: As a Senior Manager, Demand Generation, your key area of responsibility will be building a modern, high-velocity demand generation function, lead a team of campaign professionals, and serve as the central force that transforms how Geotab runs campaigns, moving from activity-based marketing to outcome-driven demand generation. You will need to work closely with AVP, Growth & Demand Generation, Segment Marketing, Digital, ABM, Creative, and Sales. To be successful in this role you will be a self-starter with excellent communication skills, a bias toward shipping fast, and the ability to thrive in a high-growth, "build-it-as-you-go" environment. In addition, the successful candidate will have strong performance marketing instincts with the ability to design full-funnel campaigns, manage complex stakeholder alignment, and drive team accountability toward revenue impact. How you'll make an impact: • Own the full-funnel demand generation strategy from awareness and consideration through to pipeline revenue. • Design and lead integrated campaigns built for how modern B2B buyers buy: AI-influenced research cycles, digital-first discovery, and self-directed evaluation paths. • Build and maintain the campaign roadmap, balancing strategic priorities with the agility to move on market moments. • Establish campaign tiering and prioritization framework with clear resource models, execution standards, and performance expectations. • Lead your team to execute with speed, quality, and consistency, campaigns that are launched on time, on message, and on target. • Develop and systematize end-to-end campaign execution frameworks: briefing, build, launch, optimize, report. Make excellence repeatable. • Drive multi-channel campaign execution across paid media, email, content syndication, events, webinars, ABM, and digital, in tight coordination with channel owners. • Eliminate complexity that doesn't serve performance: streamline workflows, remove bottlenecks, and build processes that make the team faster. • Partner with Creative to develop high-converting campaign assets, not just beautiful content, but content built to move buyers through the funnel. • Establish the campaign measurement framework: define what success looks like for every campaign, channel, and segment before a campaign launches. • Build a culture of experimentation, hypothesis-driven testing of messaging, channels, offers, and formats, with a bias toward shipping fast and learning faster. • Partnering with Marketing Operations to own campaign analytics and reporting: pipeline contribution, channel efficiency, conversion rates, content performance, and ROI. Surface insights that drive decisions, not just dashboards. • Work with Marketing Ops and Revenue Ops to ensure attribution is clean, data flows correctly, and pipeline reporting is trusted by Sales leadership. • Serve as the campaign orchestration hub, bringing together Segment Marketing, Digital, ABM, Creative, Events, and Sales Enablement into a unified, coordinated campaign motion. • Work directly with Sales leadership to ensure campaigns convert, including tight feedback loops on lead quality, follow-up rates, and campaign-sourced pipeline. • Lead, coach, and develop a team of campaign managers, setting a high bar for output, ownership, and professional growth. • Build a team culture defined by accountability, velocity, creative ambition, and relentless focus on revenue impact. • Drive the adoption of AI-enabled marketing tools and workflows that give your team a competitive edge in speed and scale. What you'll bring to the role: • 8–12 years of B2B marketing experience, with at least 4–5 years in demand generation or integrated campaign roles within a technology or SaaS company. • Bachelors in a related field or Post-Secondary Diploma/Degree specialization in Marketing, Business, or a related field (MBA is highly valued). • Hands-on experience with marketing automation platforms (Marketo, HubSpot, or equivalent), CRM (Salesforce), and campaign analytics tools. • Proven track record of building or transforming a demand generation function and leading high-performing teams. • Exceptional cross-functional leadership skills with the ability to influence without authority in complex, matrixed organizations. • Strong performance marketing instincts: thinking in conversion rates, cost-per-pipeline, and revenue efficiency. • Excellent communication skills: ability to articulate strategy and mechanics clearly to both executives and campaign managers. If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply. Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees. This posting is for an existing vacancy. Why job seekers choose Geotab: Flex working arrangements Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Electric vehicle purchase incentive program Competitive medical and dental benefits Retirement savings program *The above are offered to full-time permanent employees only How we work: At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology! We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [Upgrade to PRO to see contact]. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice. The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check. Hiring Range$116,200—$155,000 CAD