Senior Product Marketing Manager, Altitude (Remote) at Geotab

Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news. Who you are: We are always looking for amazing talent who can contribute to our growth and deliver results! Altitude by Geotab is seeking a Senior Product Marketing Manager to shape and deliver the product story for Altitude, Geotab’s commercial vehicle analytics platform, across agencies, petroleum operators, AEC consultants and technology partners. This role is central to establishing Altitude as the definitive source of truth for commercial movement planning. As a product focused company, Product Marketing works closely alongside Product Managers, Engineering, Design, and Data—driving market outcomes and growth for a product area throughout its full lifecycle. Product Marketing acts as the trusted, growth-driving bridge between Product teams delivering complex data products and the markets that depend on them. If you have experience in transportation technology, geospatial intelligence or data analytics markets and are keen to join an industry leader — we would love to hear from you! What you'll do: The Senior Product Marketing Manager is the storyteller and market-facing expert for Altitude’s transportation analytics products - a commercial vehicle data platform built on Geotab’s proprietary telematics network. This role is a contributor to strategy + roadmap, and owner of growth leading to market launch of their products through orchestration of the marketing team. This includes developing compelling product positioning and messaging, leading cross-functional teams to bring products to market successfully, and driving product adoption through targeted marketing campaigns and sales enablement. They serve as the market expert, gathering competitive intelligence and customer insights to inform product roadmap and strategy, and act as a trusted advisor to product management, sales, and marketing teams. They translate complex data products into defensible, ROI-clear narratives for the market. Ultimately, they are accountable for driving growth and market leadership for their assigned product portfolio. How you'll make an impact: • Tell the Altitude story in a simple, clear, and compelling way translating transportation analytics data into the language of infrastructure planners, petroleum network developers and AEC consultants who need it to make high stake decisions. Own the Altitude category narrative evolving the market conversation from generic traffic data to deterministic commercial vehicle intelligence. • Partner with Product Marketing Management (PMM) leadership and other senior team members to build the holistic product marketing roadmap with other senior team members, ensuring alignment with business priorities. Assist with defining KPAs for the team and overall team goals year over year. Define how we’ll achieve the next level of growth. • Partner with Product Marketing Management (PMM) leadership to shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows & develops. Stand up processes and standards for how we go to market and coordinate with internal stakeholders. Explore or manage the use of 3rd party tools or platforms to enhance the capabilities of the PMM function. • Serve as a mentor for more junior team members of both PMM and the organization as whole. • Develop razor sharp customer insights and empathy. Build expertise and a central repository for industry + growth trends, personas, competition, distribution channels/partners. • Partner with the marketing team to develop an analyst relations strategy for briefings and engagements, create content and messaging for analyst briefings, serve as the Altitude SME in analyst content creation (review/edit content). • Collaborate closely with the Product Manager to embody the "voice" of the product, possessing comprehensive knowledge of its features and capabilities. Tailor messaging and documentation to meet the specific requirements of individual and sales teams. • Work with marketing to develop a content strategy by buyer funnel stages and serve as Altitude SME in content development. This content includes but is not limited to white papers, case studies, blog posts, slide decks, sales tools, ROI calculators, and webinars to enable product launches and ongoing marketing campaigns. • Collaborate with Sales Enablement on the creation and delivery of training programs and sales tools to equip the sales team with the knowledge and resources they need to effectively sell the product. • Leverage and develop AI toolsets as part of your daily workflow to accelerate content development, market research synthesis and competitive monitoring, and help establish AI-augmented PMM as a standard within the Altitude team. What you'll bring to this role: • 8+ years of work experience ideally in Product Marketing ideally in B2B or B2G SaaS, data analytics, transportation technology, smart cities, or geospatial intelligence (GIS). Proven track record with complex data products or platform services sold into enterprise or government buyers. • Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued. • Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions. • Proven ability to contribute to product marketing strategy and roadmap development, with a keen sense of priorities, along with an ability to pivot as the landscape changes. • Ability to analyze market trends, customer needs, and competitive landscapes. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables. • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions. • Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies. • Experience in mentoring and guiding junior team members. • Ability to establish and optimize product marketing processes and standards. • Expertise in conducting in-depth competitive analysis and developing strategies to differentiate products. • Strong ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers. If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply. Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees. This posting is for an existing vacancy. Why job seekers choose Geotab: Flex working arrangements Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Electric vehicle purchase incentive program Competitive medical and dental benefits Retirement savings program *The above are offered to full-time permanent employees only How we work: At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology! We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [Upgrade to PRO to see contact]. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice. The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check. Hiring Range$120,000—$150,000 CAD