Regional Marketing Manager, India at Gitlab

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. *Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An overview of this role Join GitLab's dynamic Regional Marketing team where you'll craft integrated campaigns that showcase GitLab’s value through in-person and digital experiences. We're seeking an experienced, creative marketing professional to develop and execute field marketing strategies across India. In this role, you'll work closely with sales, partner marketing, and other cross functional teams to drive pipeline growth for our Sales teams. This position offers the opportunity to make a significant impact on GitLab's market presence while working with a collaborative, cross-functional team in a fast-paced environment. What You’ll Do • Take full ownership of your India regional marketing initiatives, creating detailed and strategic program plans • Continually experiment, test and iterate programs to define best practice and evolve program as the business grows • Analyze and report on the impact and performance of regional marketing to a range of audiences, from local leadership to the executive level and tailor the insights accordingly • Achieve high and consistent ROI from Marketing programs in India, through operational rigor, measurement, and budget and financial management • Work cross-functionally to drive the execution of demand generation and field marketing plans, aligning with other areas of marketing • Work in collaboration with external agencies and 3rd parties to prepare, manage and execute campaigns • Be a key member and collaborator of the APJ Marketing team What You’ll Bring • Experience in the B2B tech industry with a focus on field marketing, working directly with sales teams • Experience delivering on both third-party and owned events • Data-driven, using data to measure results and inform decision making and strategy development • Proven aptitude to build and drive a budget within the territory • Ability to travel up to 25% and comply with the company’s travel policy. • Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment • Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments • Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (including content, decks, meetings) • Proficient with marketing automation and CRM tools such as Marketo and Salesforce • Proven experience being self-directed and working with minimal supervision • Experience managing marketing budgets and allocating resources across tactics. • High EQ and an excellent relationship builder, with the ability to secure resources and get buy-in from stakeholders • You share our values and work according to those values About the team The Regional Marketing team is a collaborative, cross-functional partner to Sales and Marketing, focused on driving pipeline and revenue through integrated, high-impact programs tailored to the APJ market. You'll join a fully remote, globally distributed team that works asynchronously with account executives, marketing operations, product marketing, and external partners to design and execute regional campaigns and orchestrate in-person and digital experiences. We're currently focused on supporting key Enterprise and Commercial accounts through scalable regional programs, optimizing event and campaign performance through clear measurement and reporting, and helping sales and marketing leaders clearly understand and communicate the impact of regional marketing investments across APJ. How GitLab Supports Full-Time Employees • Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental leave • Home office support Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process. Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us. GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.