Paid Media Specialist - Growth & Marketing at gopuff

gopuff

London, England·7h ago

Mid LevelFull-timeRustAWSAI

Salary Range

$51,000 - $69,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Paid Media Specialist to join our team at Gopuff, a company that delivers customer needs in under 30 minutes. This role focuses on owning performance marketing across a multi-million pound budget.

Key Responsibilities

→Campaign execution & optimisation: run paid campaigns end-to-end across Google, Meta, TikTok, and emerging channels.
→Performance & attribution: track and interrogate metrics like CAC, LTV, blended ROAS, incrementality, and payback period.
→Agency & partner management: manage external agency relationships with clear KPIs.
→Creative testing: work with the creative team to build a structured testing program.
→AI-powered workflows: iterate on and improve internal AI-assisted marketing workflows.

Requirements

✓1–3 years of hands-on paid media experience.
✓Demonstrable proficiency in at least two of: Google Ads, Meta Ads Manager, TikTok Ads.
✓Strong analytical instincts and comfort with building pivot tables and interrogating attribution data.
✓A commercial mindset focused on unit economics.
✓High attention to detail and a low tolerance for avoidable errors.