Loading...
SeniorFull-timeReactGit
Salary Range
$28,288 - $38,272 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Performance Marketing Lead to join Grab's team in Petaling Jaya. This role focuses on driving growth and performance of the e-commerce app business across Southeast Asian markets.
Key Responsibilities
- →Drive the growth and performance of the e-commerce app business across all Southeast Asian markets
- →Execute multi-channel strategies (Meta, Google, TikTok, Apple Search, etc.) to achieve GMV, ROAS, and conversion cost targets
- →Monitor and conduct deep-dive analysis of cross-channel data with a high sensitivity to Attribution Modeling
- →Real-time adjustment of budget allocation based on attribution shifts to maximize traffic value
- →Collaborate with the creative team to produce localized assets tailored to SEA's cultural nuances
- →Provide relevant feedback to the product team regarding pain points discovered during campaigns
- →Identify and test new high-efficiency growth levers within the Southeast Asian landscape
Requirements
- ✓Proven experience in performance marketing, preferably in e-commerce or similar industries
- ✓Strong understanding of data analysis and attribution modeling
- ✓Experience with multi-channel marketing strategies and platforms (Meta, Google, TikTok, Apple Search)
- ✓Ability to collaborate effectively with cross-functional teams
- ✓Strategic thinking and problem-solving skills
- ✓Leadership experience in a similar role
