Regional Marketing Manager at Grab

Get to Know the Team You will be part of the Regional Financial Services Marketing team, supporting Grab's Financial Services ecosystem across GrabFin and Digibanks in Southeast Asia. This team drives go-to-market execution for lending and payments products that help consumers and driver-partners manage cash flow, access credit responsibly, and transact seamlessly in everyday life. These include cash loans, Buy Now Pay Later (BNPL), and core payments, supporting use cases from daily spending to short-term liquidity and income smoothing. As a Marketing Manager, you will play a lead role in shaping and delivering regional GTM execution, working across multiple markets and stakeholders.   Get to Know the Role As Regional Marketing Manager – Financial Services, you will own and lead regional go-to-market (GTM) execution for lending and payments products across Southeast Asia, covering both consumer and driver-partner segments. This is a senior execution leadership role. Leading not just for delivery, but for how well GTM works — translating business goals into clear workstreams, orchestrating execution across teams, adapting plans based on data, and continuously raising execution quality. You will be trusted to operate with ambiguity, make sound decisions, and influence outcomes across product, business, analytics, risk, and country teams.   You will report to Regional Head of Marketing - Financial Services and be based onsite at Petaling Jaya office.   The Critical Tasks You Will Perform Regional GTM Leadership & Execution (60%) • Lead end-to-end regional GTM execution for cash loans, BNPL, and payments. • Translate business objectives into clear GTM plans, milestones, and execution priorities. • Break down product or segment goals into discrete workstreams and projects with measurable outcomes. • Orchestrate execution across regional and country teams, ensuring launches are clear, compliant, and time manner. • Anticipate risks, identify execution gaps, and drive resolution independently.Market Enablement & Execution Excellence (20%) • Set and uphold execution standards, frameworks, and GTM playbooks across markets. • Lead launch readiness reviews and ensure markets meet quality and compliance bars. • Guide markets on local adaptation while maintaining regional consistency.Performance, Insights & Continuous Improvement (20%) • Own consolidation of GTM performance, market learnings, and execution outcomes. • Use data and insights to adapt plans, refine execution, and improve results. • Design and evaluate experiments to test GTM approaches and optimise effectiveness. • Continuously improve how lending and payments GTM operates across the region.