Head of Marketing at Grvt

About GRVT GRVT is the only exchange architected on its own yield-generating, tokenized deposit layer — where every dollar is instantly transformed into a productive, yield-bearing asset. Capital compounds continuously across trading, investing, and spending, without ever leaving self-custody or going idle. Where traditional exchanges force a tradeoff between yield generation and capital deployment, GRVT eliminates that constraint entirely. Tokenized deposits function simultaneously as margin, yield instruments, and liquidity primitives — compounding across the full lifecycle of capital, from fiat on-ramp to perpetuals trading, institutional vaults, and real-world spending. Built on a dedicated privacy chain powered by zkSync Prividium, GRVT delivers CEX-grade performance with on-chain settlement — fully self-custodial by design. The company is founded by alumni from Goldman Sachs, Meta, and DBS. About the Team The Marketing function at GRVT operates as a strategic growth engine at the intersection of narrative, capital, and network effects. We shape how on-chain trading is understood, adopted, and scaled globally — across perpetuals, spot, options, and emerging investment networks. We integrate brand, growth, and community into a unified operating system, partnering closely with Product, BD, and Design to drive measurable adoption. Our mandate is not just awareness — but market positioning, liquidity activation, and long-term ecosystem expansion within the Web3 and institutional landscape. What You’ll Do We are seeking a Head of Marketing who operates as a market strategist, narrative architect, and ecosystem builder — capable of translating product innovation into market dominance. This role requires both high-level strategic thinking and hands-on execution, augmented by AI-native workflows. 1. GTM & Growth Strategy - Own and orchestrate a global marketing strategy across brand, growth, content, and ecosystem expansion. - Lead end-to-end go-to-market (GTM) strategies for token launches, major product releases, and platform milestones — from narrative design to liquidity and adoption outcomes. - Architect and execute GRVT’s Token Generation Event (TGE) strategy as a top priority, spanning pre-launch positioning, exchange listings, and sustained post-TGE engagement. - Design multi-phase campaign systems aligned with product, tokenomics, and partnership roadmaps to ensure precision in timing and messaging. - Shape market understanding of token utility, governance, and staking mechanisms for a sophisticated DeFi audience. 2. Community, Liquidity & Network Effects (Upgraded) - Design and scale GRVT’s community as a strategic growth and liquidity layer, not just a communication channel. - Architect network effects across X (Twitter), Discord, Telegram, and emerging platforms — driving compounding engagement, retention, and on-chain participation. - Build structured community systems (ambassador programs, contributor loops, incentive design) that convert users into advocates, liquidity providers, and long-term ecosystem participants. - Lead high-impact activations (AMAs, campaigns, trading competitions, governance participation) tied directly to product adoption and capital inflows. - Continuously optimise community signal quality, engagement depth, and conversion into trading and staking behaviours. 3. Brand, Narrative & Market Positioning - Define and evolve GRVT’s positioning as a category-defining exchange at the intersection of self-custody, yield, and trading infrastructure. - Craft high-conviction narratives that resonate across retail, institutional, and developer audiences. - Lead a multi-channel content strategy that simplifies complex DeFi primitives into compelling, conversion-driven storytelling. - Establish GRVT as a thought leader in on-chain trading, capital efficiency, and tokenized financial infrastructure. 4. Strategic Partnerships & Ecosystem Expansion - Build and manage high-leverage relationships with KOLs, crypto media, exchanges, and DeFi protocols. - Identify and execute co-marketing and co-liquidity opportunities with ecosystem partners, launchpads, and infrastructure players. - Expand GRVT’s presence within the broader Web3 ecosystem, driving both brand credibility and user acquisition through partnerships. 5. Performance Marketing & Token Promotion - Own the full performance marketing stack — including paid acquisition, SEO/SEM, and growth experimentation. - Maintain rigorous tracking of CAC, LTV, activation, and retention metrics across all funnels. - Lead coordinated token promotion strategies across community, content, paid, and partner channels. - Build a culture of experimentation, analytics, and continuous optimisation. 6. Team & Operating System - Build and lead a high-performance marketing organisation across growth, content, brand, and community functions. - Establish a scalable marketing operating system — integrating planning, execution, analytics, and feedback loops. - Drive cross-functional leadership and alignment across Product, BD, Design, and Leadership teams to ensure cohesive execution of GTM priorities. - Lead complex, cross-regional marketing initiatives and act as the central owner of major strategic projects (e.g. TGE, product launches, ecosystem campaigns). - Own and manage the global marketing budget, with clear reporting on ROI, growth impact, and strategic outcomes. - Leverage AI tools to enhance speed, quality, and scalability across content, analytics, and campaign execution. Who You Are You are a Web3-native marketing leader who understands markets, narratives, and network effects at a fundamental level. You combine strategic clarity with executional excellence, and thrive in fast-moving, high-growth environments. Minimum Requirements - Deeply embedded in the Web3 ecosystem, with strong understanding of DeFi, token markets, and on-chain user behaviour. - 8–10 years of marketing experience, including 3+ years in leadership roles within high-growth Web3 or crypto companies. - Proven track record of leading successful TGE or token launch campaigns end-to-end. - Demonstrated ability to build and scale high-engagement communities across X, Discord, and Telegram. - Hands-on experience in performance marketing and growth execution. - Strong proficiency in leveraging AI tools to accelerate marketing outcomes. - Exceptional storytelling ability across retail, institutional, and developer audiences. - Strong cross-functional leadership and collaboration skills. - Fluent in English, with experience operating across global/APAC markets. Preferred Qualifications - Experience at a crypto exchange, DEX, or trading-focused DeFi protocol. - Proven success scaling products across APAC and emerging Web3 markets. - Strong existing network within KOLs, crypto media, and ecosystem partners. - Experience building marketing functions from 0→1 in a startup environment.