Field Marketing Manager at Haast

BUILD THE AI PLATFORM THAT'S REWRITING A $50B INDUSTRY We're hiring a Field Marketing Manager to execute and run our US field marketing programs. This is a hands-on role focused on pipeline generation and sales support, working closely with our US sales team to deliver events, campaigns, and account-based programs that drive measurable impact. ABOUT HAAST We aren't just experimenting with AI. We're shipping one of the first enterprise-grade LLM platforms delivering mission-critical value to compliance and legal teams today. Delivering 80% faster compliance reviews and 4x productivity gains. Think Canva for design. Atlassian for projects. Haast for compliance. With a $12M Series A behind us, led by Peak XV Partners with backing from DST Global and Airtree, we're focused on what's next: global expansion.   WHY THIS ROLE EXISTS Compliance is a $50B global opportunity, and we are rewriting how it's managed. Your mission: execute US field marketing programs that directly drive pipeline and support our sales team. This isn't campaign management, it's hands-on, on-the-ground marketing that moves deals forward. WHAT YOU'LL DO Pipeline & Sales Support: Work day-to-day with US AEs to align on priorities, coordinate campaign execution, ensure timely sales enablement, and handover leads that are genuinely ready to engage. You'll track program performance and report on pipeline impact, this is metrics-driven marketing. Events & Conferences: Own the end-to-end execution of US-based conferences, field events, and hosted activations. You'll attend events in person; booth support, sales coordination, relationship building, and own the full funnel from pre-event promotion through post-event follow-up. Account-Based Marketing (ABM): Execute ABM campaigns for priority US accounts; 1:few and 1:many programs including events, paid campaigns, and targeted content. Regional Paid Campaigns: Manage and execute US-focused paid campaigns. Content & Sales Enablement: Create and adapt US-specific content and assets including case studies, event collateral and presentations, and sales enablement materials. WHAT YOU'LL OWN - Full ownership of US events and field programs; from strategy through execution - Day-to-day partnership with US sales team; you're their field marketing partner - Pipeline attribution; you'll track which campaigns and events actually drive deals - Budget management for field programs, paid campaigns, and event spend - Relationship management with vendors, agencies, and freelancers WHO WE'RE LOOKING FOR - Proven experience in field marketing, regional marketing, or demand generation, ideally in a B2B SaaS or high-growth startup environment. - Ability to execute programs independently from brief to delivery - Strong experience supporting sales and working closely with AEs and SDRs - Hands-on experience running events and conferences - Comfortable managing agencies, vendors, and freelancers - Organised, detail-oriented, and able to juggle multiple programs simultaneously - Data-literate; you track pipeline and campaign performance, not just vanity metrics - Willingness to travel within the US (reasonable frequency) NICE TO HAVE - Experience marketing to enterprise or regulated industries - Familiarity with HubSpot or similar CRMs WHY JOIN HAAST - Salary & benefits: Competitive base, PTO, 401k and comprehensive health cover - Equity & Upside: We share our success with the people who build it - Location: NYC hybrid preference, but open to US remote - Growth: Build our US field marketing strategy from the ground up. Learn more in 12 months than most roles offer in three years - Scope: No two weeks will be the same; you own your programs. You take a brief and run with it. No endless approval chains. HOW TO APPLY If this role resonates with you, submit your application with a brief note addressing this question: Tell us about a field marketing, event, or campaign program you've executed that you're genuinely proud of. What was the outcome? At Haast, we believe bold ideas come from diverse perspectives. We're committed to building a team that reflects the world we work in, across gender, background, orientation, ability, and experience. If this role sparks your interest, reach out. We read every application and will get back to you asap. No closing date, applications are reviewing on an ongoing basis.