Growth Marketing Manager at happyco

HappyCo is a company where people can grow their careers and work with like minded people, with no egos or politics. HappyCo is values driven and offers a flexible, supportive culture. Join HappyCo and Make Work Happy! HappyCo is looking for a Growth Marketing Manager who lives and breathes experimentation, performance, and pipeline impact. You will own growth across the full funnel, from traffic and lead generation to demos booked, opportunities created, and revenue generated. You will lead the growth marketing strategy and make high-impact decisions that directly drive company expansion. You will constantly test, iterate, and scale what works. You should be comfortable launching new channels, optimizing underperforming programs, and tying every initiative back to measurable business outcomes. This role has meaningful ownership today and clear room to grow quickly as we scale. Key Responsibilities | Demand & Pipeline Growth • Design and execute growth strategies across the entire funnel • Drive leads, demos booked, sales-qualified opportunities, and revenue contribution • Increase qualified pipeline year over year • Launch and scale outbound marketing support and paid acquisition campaigns • Build and optimize account-based marketing programs for enterprise accounts • Develop and improve nurture sequences and lifecycle email programs Key Responsibilities | Paid Media & Channel Expansion • Manage and optimize paid campaigns across platforms such as LinkedIn and Google • Own budget allocation and performance optimization • Test new acquisition channels and emerging platforms • Continuously improve CAC and conversion efficiency • Funnel Optimization • Improve website conversion rates through testing and CRO • Analyze funnel drop-off points and implement improvements • Monitor intent signals and activate high-intent audiences • Optimize demo booking flows and handoff to sales Key Responsibilities | Analytics & Experimentation • Track attribution and performance across channels • Build reporting that ties campaigns directly to revenue outcomes • Run structured, ongoing growth experiments • Use data to prioritize the highest-leverage opportunities Key Responsibilities | Cross-Functional Partnership • Partner closely with Sales to align on ICP targeting and pipeline quality • Collaborate with Product Marketing and Content to translate narrative into high-performing campaigns • Work with Marketing Operations to ensure clean targeting, tracking, and reporting Required Qualifications • At least 4–7 years in growth marketing, performance marketing, or demand generation • Experience running paid media campaigns with clear ROI accountability • Strong understanding of marketing funnels, buying committees, and pipeline mechanics • Proven ability to tie marketing efforts to revenue outcomes • Comfortable collaborating closely with sales teams • Experience with HubSpot and Salesforce • Analytical mindset with bias toward action and experimentation • You think in pipeline, not just leads. • You move quickly, test often, and optimize relentlessly. Preferred Qualifications • Experience in B2B SaaS • Familiarity with proptech or multifamily real estate • Experience supporting outbound motions at scale • Strong copywriting instincts for conversion-focused messaging • Experience in fast-paced, experimentation-heavy environments What Success Looks Like | In Your First 90 Days • Launch multiple growth experiments across acquisition and conversion • Improve conversion rates at key funnel stages • Build clear reporting tying marketing efforts to revenue • Identify and begin scaling at least one high-potential acquisition channel What Success Looks Like | Your First Year • Deliver consistent, measurable pipeline growth • Establish a repeatable experimentation framework • Improve CAC efficiency and funnel conversion rates • Become a trusted revenue partner to sales and leadership About HappyCo  Founded in 2011, HappyCo (happy.co) builds mobile and cloud solutions to enable real-time property data. Our flagship product suite 'Happy Property’ has more than 5 million units on its platform.  We’re everyday people with a shared purpose — improving the lives of others. Our team is made up of thinkers, talkers, planners, makers, builders and everything in between. Together, we’re turning our passions into happier communities!   When customers use our software, their communities get stronger. Our tools empower everyone in multifamily property management to improve their operations and maximize returns, which means they’re building better experiences for their residents. Learn more about our Product Vision here! Our HappyCo Culture HappyCo strives to build better communities. So naturally, we are dedicated to making our own community an enjoyable place that allows us do our best work. We’re devoted to building an inclusive, supportive culture that empowers each HappyCo’er to succeed and grow. To learn more about our culture, check out our careers page!  We Offer: - Work from anywhere supported by a flexible company culture - Opportunity to work for one of the fastest growing technology companies in the PropTech industry - Unlimited vacation time - Generous paid parental leave - Competitive and equitable pay, including stock options - Monthly stipends to support Wellness and Home Office expenses Find out more about our US Employee Benefits here! We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that HappyCo upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status. HappyCo is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. A note to Recruitment Agencies: Please don’t reach out to us about our roles -- we’ve got it covered. We don’t accept unsolicited agency resumes and HappyCo is not responsible for any fees related to unsolicited resumes.