Senior Product Marketing Manager – Developer Portal at Harnessinc

Harness is the AI Software Delivery Platform company, led by technologist and entrepreneur Jyoti Bansal (founder of AppDynamics, acquired by Cisco for $3.7B). Harness has raised approximately $570M in funding and is valued at $5.5B, backed by leading investors including Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, Citi Ventures, and more. As AI accelerates code creation, the real bottleneck has shifted to everything after the code – testing, deployments, application security, reliability, compliance, and cost optimization. Harness brings AI and automation to this “outer loop,” helping teams ship software faster while maintaining security and governance throughout the entire software delivery lifecycle. Powered by Harness AI and the Software Delivery Knowledge Graph, the Harness Platform applies deep context and intelligent automation across the software delivery lifecycle with governance and policy-driven controls embedded throughout the platform. Over the past year, Harness powered over 185M deployments, 82M builds, 18T flag evaluations, 8M security scans, 9.1B optimized tests, 3T protected API calls, and helped manage $2.8B in cloud spend — enabling customers like United Airlines, Morningstar, and Choice Hotels to accelerate releases by up to 75%, reduce cloud costs by up to 60%, and achieve 10x DevOps efficiency. With a global team across 26 offices and 25 countries, Harness is shaping the future of AI software delivery — and we’re looking for exceptional talent to help us move even faster. Position Summary Harness is redefining how companies deliver and release software with speed, safety, and confidence. As a Senior Product Marketing Manager (PMM), you will own the go-to-market story for Harness Internal Developer Portal — the “front door” for the platform and the automation backbone for developer self-service. This is a high-impact role at the intersection of product, sales, and marketing. Think of this role as the mini-CMO for your module(s). You’ll drive messaging, competitive positioning, sales enablement, customer storytelling, and analyst engagement while also influencing the roadmap with win/loss insights and customer feedback. It’s strategic, visible, and broad in scope, with plenty of hands-on execution to bring the story to life. About the role Strategy & Positioning • Own the category positioning for Harness Internal Developer Portal • Define messaging, value props, and competitive differentiation vs. Backstage, Port, Cortex and others. • Partner with Product to bring customer and market insights directly into roadmap decisions. • Represent the product in CABs, QBRs, and analyst briefings to ensure the voice of the customer is heard. Sales & Field Enablement • Build playbooks, training, and competitive battlecards that help the field win. • Support high-stakes opportunities with product and persona expertise. • Ability to jump on a call at the last minute to demo the product for a prospect and help sales win the next meeting. • Identify and write compelling customer success stories that highlight business outcomes. • Partner with Sales on win/loss analysis and pipeline insights to sharpen GTM execution. Content & Evangelism • Develop thought leadership assets: blogs, briefs, videos, presentations, and campaigns. • Represent Harness at webinars, conferences, and in customer-facing conversations. • Recruit and prepare customer speakers for summits and events. Insights & Growth • Perform funnel analysis to uncover optimization opportunities and drive adoption. • Lead win/loss and competitive intelligence to keep Harness sharp against market trends. • Gather and synthesize customer/market feedback to improve messaging and influence product strategy. About you • 7+ years in product marketing or a technical role (product management, solutions engineering, architecture). • Strong foundation in the software delivery lifecycle — you understand how developers ship and manage code. • Experience with developer and DevOps tooling. You understand how ideas become valuable software and what holds developers back. • Equally comfortable shaping high-level strategy and demoing features hands-on. • Exceptional communicator with a knack for turning technical detail into compelling customer value stories. • Collaborative, creative, and energized by working across product, sales, and marketing. Bonus Points • Direct experience in marketing or competing in the developer portal category and/or the artifact registry category. • You have been a software developer earlier in your career. What Success Looks Like To give you a sense of the impact we care about, here are a few example metrics we use to measure success in this role. You don’t need to have all of these in your background — but if you do, highlight them in your resume: • Improved win rate in competitive deals • Pipeline influenced or created by your campaigns, content, or enablement. • Sales confidence & adoption of your playbooks, training, and competitive tools. • Customer proof points you’ve helped create (case studies, references, event speakers). Analyst or market recognition you’ve driven through positioning and storytelling. Work Location Preferred: Bay Area, CA. Remote: Open to candidates based anywhere in the U.S. What you will have at Harness • Competitive salary • Comprehensive healthcare benefits • Flexible Spending Account (FSA) • Flexible work schedule • Employee Assistance Program (EAP) • Flexible Time Off and Parental Leave • Monthly, quarterly, and annual social and team building events • Monthly internet reimbursement The anticipated base salary range for this position is between $180,000 and $188,000 annually. Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position also includes a commission/variable component, which is based on performance, plus equity, and benefits. More details about our company benefits can be found at the following link: [Upgrade to PRO to see link] Pay transparency$180,000—$188,000 USD Harness in the news: • Accelerating Our Mission to Bring AI to Everything After Code • Goldman Sachs leads investment in software delivery startup Harness at $5.5 billion valuation • How Harness runs 16 “startups within a startup” at scale | Jyoti Bansal • Harness Research Shows AI Visibility Crisis Fueling Security Nightmare • Harness has been named to the Inc. Power Partner list for software delivery success All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin. Note on Fraudulent Recruiting/Offers We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. Please note, we do not ask for sensitive or financial information via chat, text, or social media, and any email communications will come from the domain @harness.io. Additionally, Harness will never ask for any payment, fee to be paid, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations. If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Harness, please do not provide any personal or financial information and contact us immediately at [Upgrade to PRO to see contact]. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission’s website ([Upgrade to PRO to see link] or you can contact your local law enforcement agency.