Performance Marketing Lead (HCP Engagement) at Hcesquared

OUR COMPANY HCEsquared® is a leading healthcare solutions platform developed by healthcare specialists for healthcare specialists to elevate patient care. We serve our community of clinicians by delivering practical clinical and non-clinical content through digital and in-person connections​. We provide our clinicians with solutions to serve their patients through onsite and digital educational content based on the newest and best therapies and techniques from respected thought leaders in the field of dermatology as well as services to enhance their career trajectories. Our offerings have been proven to enhance clinician confidence, demonstrated by our exceptional audience and partner retention rates for our ecosystem. For more details on our clinician offerings and continuing medical education, please visit our portfolio companies on the hcesquared.com website. Our conferences can be viewed at www.dermsquared.org WHY JOIN HCESQUARED®? At HCEsquared®, our mission is simple: elevate patient outcomes by elevating the people who deliver care. When you join us, you become part of a team that blends healthcare expertise, educational excellence, and a shared commitment to making a measurable impact. Meaningful Work Your contributions directly strengthen the skills and performance of healthcare professionals. Your work ultimately improves patient lives. Growth-Driven Culture We develop our people through coaching, stretch assignments, and opportunities to lead. Your professional growth isn’t a perk, it’s a priority. Values-Led Teamwork You’ll collaborate with high-performing colleagues who care about integrity and continuous improvement. Empowered Innovation We encourage new ideas and give you the autonomy to innovate and improve processes. Flexibility With Accountability Remote work creates the flexibility you need while maintaining the high expectations for performance, communication, and ownership. THE ESSENTIALS This role is best suited for individuals who thrive in a fast-paced, entrepreneurial environment and bring a proven track record of delivering results through strong partnership and influence. • Vision – the ability to zoom out, define what “good” looks like, and clearly communicate that direction across and beyond the organization. • Strategic problem solving – the ability to translate vision into action by breaking complex opportunities or challenges into simple, executable strategies. • Grounded Leadership – the ability to lead with confidence in direction while demonstrating humility in execution, taking ownership, seeking input, and adapting as new information emerges. • Accountability and collaboration – the ability to take ownership of outcomes while motivating others to work effectively across the organization and setting clear expectations. • Grit – the willingness and ability to overcome challenges, move beyond ideas, and consistently drive results. JOB DESCRIPTION Title: Marketing Manager Reporting To: Director, HCP Engagement & Communication Location: Remote (U.S.) Applicants must be legally authorized to work in the United States. HCEsquared® does not sponsor or assume sponsorship of employment visas. ROLE SUMMARY Do you love turning audience insight into measurable action? Are you outcomes-driven, analytical, and a creative problem solver? Are you energized by pairing your strong marketing judgment with generative AI tools to drive impact? Dermsquared is seeking a highly accountable, analytically sharp, and detail-oriented Marketing Manager to lead the strategic promotion of our portfolio. ACCOUNTABILITY In this role, you will own the end-to-end marketing strategy and execution for each initiative, driving healthcare provider (HCP) engagement and conversion through multi-channel campaigns across email, social media, paid media, and website/landing pages. You will analyze historical performance data to build predictive models that inform each marketing plan and apply yield management principles to determine which levers to pull to accelerate performance at any stage of the campaign. You will be the central point of accountability for campaign outcomes against the primary performance KPI, reporting weekly on progress toward targets and proactively recommending course corrections and optimizations to ensure results are on track. RESPONSIBILITIES Strategic Marketing Planning • Develop and execute comprehensive marketing plans for each initiative, encompassing audience segmentation, messaging strategy, channel mix, timeline, and budget allocation. • Define performance targets (e.g., traffic, leads, learners, completers, or registrations, depending on the initiative) in partnership with leadership and build campaign roadmaps designed to achieve or exceed those goals. • Conduct competitive and market analysis to identify positioning opportunities and refine promotional strategies. Historical Analysis & Predictive Planning • Analyze past campaign performance data (including pacing curves, conversion rates by channel, lifecycle stage patterns, and audience demographics) to identify trends and inform marketing strategies. • Build predictive performance models for each initiative based on historical benchmarks, providing data-backed inputs into marketing plans including projected performance timelines and channel contribution forecasts. • Establish and maintain pacing benchmarking frameworks that enable comparison across initiatives and performance over time. • Use historical analysis to set realistic milestone targets at key campaign intervals and flag deviations early with supporting data. Yield Management & Budget Optimization • Own a yield management approach to campaign performance: understand and map the full set of promotional levers available (pricing or enrollment incentives, discount or promo codes, flash promotions, content or speaker announcements, partner activations, retargeting, extended deadlines, SEO/SEM adjustments) and their historical effectiveness. • Develop tiered contingency playbooks that specify which levers to deploy at each stage of the campaign lifecycle, along with the incremental budget required and the expected performance lift for each tactic. • Model cost-per-outcome (e.g., cost-per-visit, cost-per-learner, cost-per-registration) by channel and tactic to ensure promotional spend is allocated for maximum return, reallocating budget in real time based on performance. • Present yield management scenarios to leadership with clear trade-offs: projected performance impact, budget implications, and margin considerations for each recommended action. Multi-Channel Campaign Ownership • Own the strategy and performance across all promotional channels: email marketing, social media, paid digital advertising, website/landing page optimization, and influencer programs. • Brief and direct creative services, email marketing and paid media specialists on campaign deliverables, ensuring assets are on-brand, on-message, high-impact, and delivered on schedule. Performance & Reporting • Serve as the single point of ownership for the initiative's primary performance KPI (e.g., website traffic, completers, registrations). • Prepare and deliver weekly status reports detailing progress against targets, channel performance metrics, and trend analysis. • Proactively identify when performance pacing falls behind target and present data-driven contingency plans with clear recommendations, timelines, and resource requirements. Cross-Functional Collaboration • Partner with creative services and paid media manager to produce compelling promotional assets, including digital ads, social graphics, emails, and landing pages. • Work closely with the email marketing specialist to optimize send strategy, list segmentation, A/B testing, and deliverability. • Coordinate with events, sales, and content teams to align messaging, leverage speaker announcements, and capitalize on promotional opportunities. Continuous Improvement • Conduct post-campaign marketing retrospectives, documenting key learnings, performance benchmarks, and improvement opportunities. • Stay current on digital marketing trends, tools, and best practices to continuously elevate campaign effectiveness. REQUIREMENTS • 5+ years of experience in marketing, with a strong emphasis on performance-driven promotion (digital products, educational programs, events/conferences, or similar). • Demonstrated track record of owning a primary performance KPI (e.g., traffic, online program engagement, learners/completers, registrations, or lead generation) and consistently meeting or exceeding targets. • Proven expertise managing successful multi-channel marketing campaigns across email, social, paid media, and web. • Strong analytical skills with experience building reports, interpreting performance data, and translating insights into action. • Demonstrated ability to analyze historical campaign performance data and use findings to build predictive models or forecasts that shape future strategy. • Experience with yield management concepts, including understanding promotional levers, cost-per-acquisition modeling, and budget scenario planning to accelerate performance against targets. • Exceptional organizational skills and meticulous attention to detail in planning, execution, and reporting. • Excellent written and verbal communication skills, including the ability to present status updates and strategic recommendations to leadership. • Experience directing creative and specialist resources to deliver campaign assets on time and on brief. SALARY & BENEFITS This is an opportunity to do meaningful work, grow your impact, and continue developing your expertise within a high-performing, mission-driven organization. Salary is commensurate with experience and qualifications. HCEsquared® offers a comprehensive benefits package designed to support the health, flexibility, and professional growth of our team, including: • Fully remote work environment with a flexible time off policy • Dedicated professional development support, including reimbursement for approved learning and development activities. • Comprehensive wellness benefits, including medical, vision, and dental coverage, with a significant portion of premiums subsidized for employees and eligible dependents, as well as access to HSA, FSA, and Dependent Care FSA plans • Employer-paid life insurance, short-term disability, and long-term disability coverage • 401(k) retirement plan with company matching • Cell phone reimbursement for business use • Home office stipend to support a productive remote setup