Engineering Manager, Conversions Tech (all genders) at Hellofresh

Work with HelloFresh in Warsaw and its HelloTech organisation, HelloFresh’s global technology backbone with more than 1000 people, building the digital products that power our end-to-end food experience. From meal kits and ready-to-eat meals to specialty offerings like pet food and premium meat & seafood, HelloTech creates the platforms that bring tailored food solutions to millions of customers every month. Our subscription-based, direct-to-consumer model relies on technology at every step, from customer-facing apps and personalization logic to pricing, forecasting, supply chain optimization, and initiatives that help reduce food waste. While our brands operate independently to serve distinct customer needs, they are united by shared platforms, data, and operational excellence built by HelloTech. HelloTech works in autonomous, cross-functional alliances, each owning a specific product or domain end to end. By working with our Warsaw office, you will help shape scalable, data-driven products used across our markets, working with a modern tech stack and international teams to continuously improve how people discover, order, and enjoy HelloFresh’s products, today and in the future. About the role: What's in the Box As the Engineering Manager for the Reachable Audience team within our Conversions Tech tribe, you will lead the charge in driving the next chapter of growth for the HelloFresh Group. You’ll head a newly formed, cross-functional team dedicated to building sophisticated lead collection tools and backend integrations that optimize web-based user journeys. Working closely with AdTech, you will strategize on how to gather essential customer data while ensuring a friction-free experience rooted in customer intent. Your mission is to embed lead collection seamlessly into the user journey, creating the tools that empower us to reach our audience through personalized promotional messages and mobile app adoption. You’ll be at the heart of our MarTech capabilities, ensuring every data point collected contributes directly to our global growth strategy. What you’ll do: The Recipe • Lead and inspire a cross-functional team of Web and Backend engineers, fostering their professional growth while ensuring the consistent delivery of high-quality products. • Drive architectural decisions and system design, maintaining a sharp focus on engineering best practices, operational excellence, and high-quality standards. • Partner closely with Product Leads and stakeholders to ensure joint decision-making and alignment across different engineering squads. • Oversee your team’s tech real estate, balancing the need for rapid experimentation with the necessity of long-term reliability and data quality. • Shape our tribe culture by participating actively in the leadership team, promoting a collaborative environment of mutual support and innovation. What you’ll bring: The Ingredients • A proven track record of leading or mentoring engineers within an agile software development environment for at least 2 years, backed by 6+ years of total engineering experience. • Technical expertise in component-based frontend architecture, specifically using ReactJS and frameworks like Next.js. • Strong system design skills, with the ability to contribute to event-driven architectures (knowledge of Domain-Driven Design is a definite plus). • A commitment to quality, demonstrating proficiency in writing unit, integration, and functional test cases within TDD or BDD methodologies. • An autonomous leadership style, characterized by humility and the ability to motivate a team to reach their full potential in a fast-paced environment. • A product-oriented mindset that allows you to navigate complex challenges and prioritize impact on the customer experience. Above all, we are looking for individuals who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you. What we offer: The Toppings • Global collaboration at scale: Collaborate with experienced engineers and product partners across HelloTech’s international teams, in a culture of active knowledge sharing. • Technology with real-world impact: Build and operate modern systems at global scale, supporting 6+ millions of customers and complex supply chain operations. • Technical/Product/Design leadership: Drive best practices and influence architecture/design, quality, and ways of working in an autonomous, product-led setup. • End-to-end development/delivery: Drive decisions from problem definition to production, improving systems and enabling long-term scalability. • Access to workspace at Warsaw Centre Point. The hub offers modern facilities including showers, breakout zones, outdoor space, cycle parking, and refreshments (coffee, soft drinks, and fruit). Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.