Product Analyst (All Genders) at Hellofresh

The role: What's in the Box Factor Europe is scaling rapidly, and we are looking for a high-agency Product Analyst to be the first dedicated data hire within our Product team. In this role, you will dive deep into our most pressing questions on our path to Product-Market Fit: honing in on the problems our customers face, what product decisions drive their behaviour, and why we are winning (or losing) with specific segments. You will be the technical bridge for a small, flat Product team (comprising Culinary R&D, Nutrition, Menu Planning, and Strategy), helping us define our product roadmap and continuously improve the customer experience. This is an early stage opportunity for an analyst who wants to build. The Factor Europe team operates with the agility and urgency of a startup, but the resources and infrastructure of the HelloFresh Group. If that sounds like the perfect mix for you, we’d love to chat! What you’ll do: The Recipe 1. Deep-Dive Research & Insights • Perform in-depth analyses (e.g. cohort analysis, A/B tests) to evaluate the impact of every physical product decision we make, identifying which recipe / menu changes drive customer retention. • Tackle complex and open-ended research questions, helping us validate leading hypotheses about our customers’ needs and behaviours, translating messy (and often imperfect) data into clear, digestible narratives. • Triangulate quantitative data with qualitative feedback (customer reviews, sensory testing, and surveys) to build a 360-degree view of the customer. • Proactively seek out and identify opportunities to improve our customer offering through independent research and analysis. 2. Infrastructure & Tool Building • Build and maintain the queries, dashboards, and automated GSheet tools that empower the rest of the Product team to find their own answers. • Support the creation and tracking of relevant metrics that will help explain the causal relationship between our team’s weekly actions, customer engagement, and business performance. • Automate repetitive data tasks, ensuring the team spends less time updating trackers and more time improving our product offering. 3. Be a Data Champion • Build a culture of data-drivenness by promoting data literacy, quality, and best practice within the team. • Improve and automate our weekly business performance review process, ensuring data is reliable and available, making this the most valuable meeting of the week. • Serve as a data champion beyond the Product team, supporting in automating processes and conducting cross-functional analysis where Product intersects with Production and Procurement. What you’ll bring: The Ingredients • Bias for action: You don’t wait for research questions to come to you; you are curious about what makes our business successful and are constantly looking for insights that will give our team an edge. • Resourceful: You don’t get stuck easily: you dig, ask questions, and find a workaround to keep the project moving, even when data tables are messy or undocumented. • A storyteller: You understand that data is useless if it isn’t understood; you make complex analysis digestible and actionable for everyone, from our Chefs to senior leadership. • A builder: You thrive in the ambiguity of a pre-product/market fit environment, and get satisfaction from building the infrastructure (e.g. a tool or a sheet) that makes your teammates’ lives easier. • Intellectually curious: You aren’t satisfied with “what” happened; you are focused on “why” it happened. • Customer-obsessed: You’re able to move beyond the data and think through the real-world experience of our customers, building empathy for what delights and frustrates them • Technical proficiency: Mastery of Excel/GSheets and SQL is a must. You should be comfortable using Python for data manipulation and Tableau for data visualization. Curiosity for and familiarity with AI tools is a major plus. • Experience: 2-4 years of experience in a Product Analytics, Data Analytics, or highly quantitative Business Intelligence role. Experience in a high-growth startup, subscription / e-commerce, and/or FMCG environment is a major plus. • Analytical rigour: You know how to structure an experiment, identify biases in data, and ensure that your insights are statistically sound. Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you. Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days. What we offer: The Toppings Compensation & Financial Wellbeing • Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions. • Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA. • You'll receive a HelloFresh laptop, a €250 home office setup budget, and contribute to the Bedrijfspensioenfonds Levensmiddelen pension scheme (2026 rate 27.6%; employer pays 19.64%, employee pays 7.96%). Health & Wellbeing • Benefit from discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, free bootcamp classes (Amsterdam), and free subscriptions to Headspace and OpenUp. • Get a 7,5% discount on additional health insurance at Zilveren Kruis in 2025. Flexibility & Work-Life • Work flexibly with our hybrid setup (50% office, 50% remote), plus a €2.40 daily remote work allowance. • Receive 24 days of annual leave (pro-rated), plus one additional day per year of service (up to 30 days total). • Full reimbursement for 2nd-class public transport to the office, plus €0.23 per km for car and bicycle travel. • Eligible employees can work from another country for up to 8 weeks per year. Career & Development • Grow with our "Learning Never Stops" mindset: access internal/external opportunities, and join our cross-market mentoring program. • A dedicated annual budget to help you keep learning, developing new skills, and growing your career. Culture & Environment • Enjoy fresh homemade lunches in the office (€3.00/day), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events. About HelloFresh HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us. Are you up for the challenge? Please submit your complete application below including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days.