Product Manager, Physical Product (12 Month Contract) at Hellofresh

S'more about the team The Product Manager is responsible for the discovery, development, launch, and continuous growth of physical products for HelloFresh. The role sits within a team focused on innovation, optimization, and testing to drive the customer experience and commercial performance of physical products in Canada. This team is responsible for developing and evolving the core product experience to drive long-term customer value, engagement, and retention. This role shapes product strategy across menu quality, experience, and performance, with monetization as an outcome of a stronger, more compelling product. You will rely on your ability to be highly collaborative and cross-functional, working throughout the business with global teams (e.g. international product) and local teams (culinary, procurement, tech, production, marketing) in order to get the work done. Ultimately, you will be the voice of our home cook community in the organization. This is a 12 Month Contract. Lettuce share what this role will be responsible for • Develop and execute compelling annual roadmaps focused on strengthening the core menu experience, driving customer engagement, and improving retention • Manage financials for dual-brand (HelloFresh and Chefs Plate) innovation portfolio through profit & loss (P&L) statements • Lead initiatives through the full product lifecycle, from discovery and development to launch and continuous improvement, ensuring a high-quality and consistent customer experience • Track and report performance weekly against customer and business KPIs and in quarterly reviews with Senior Leadership • Work with local teams to generate action plans that close performance gaps; share ideas with counterparts in international markets • Work with Tech, Data & Research teams to continuously improve the product strategy through A/B testing, performance insights, customer feedback, and competitor analysis, along with the effects of price changes, promotions and marketing activities • Identify and implement continuous post-launch incremental improvement of insights, processes, approaches, and products to ensure HelloFresh and Chefs Plate remain leaders and shapers of the Canadian Meal Kit market • Partner with Marketing on experience-led levers (e.g. menu storytelling, value communication) to support broader product goals • Conduct research to inform both new innovation and continuous iteration of the core menu, with a focus on long-term engagement and retention • All other duties, as assigned Sound a-peeling? Here's what we're looking for • 5+ years experience within either a commercial FMCG role (such as brand / category management), an e-commerce environment, or similar • Experience in launching products, being responsible for financials such as profit and loss (P&L) statements and tracking performance vs roadmap • Outstanding project management skills, with the ability to keep multiple priorities moving forward at the same time • Ability to work cross-functionally to drive through product initiatives in a complex structure with global stakeholders • Experience with A/B testing, statistical analysis, consumer research and the ability to present data-driven business cases to Senior Leadership • A customer-centric mindset, including the ability to use data to identify unmet customer needs and pain points to develop creative solutions • Excited and able to work in a fast-paced, constantly evolving environment with limited direction • Passionate about food and shaping the meal kit category in Canada and globally! Let’s cut to the cheese, this is why you'll love it here • Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box. • Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships! • Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. • Family Benefits - A parental leave top-up program for expectant parents. • Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund. • Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun! • Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts. • Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names! Flexible Hybrid Approach At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week. #LI-HYBRID Working Conditions It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team. This is a posting for an existing vacancy. We are actively seeking to fill this position. Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today. Toronto, ON Pay Range$90,000—$100,000 CAD