Senior Product Manager - Website Builder & Analytics at HighLevel

About Us HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users  with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames. Our People With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home. Our Impact As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen. About the team The Funnels, Websites & Lead Generation Experience Team is responsible for shaping how millions of SMBs create high-converting digital experiences using HighLevel. Our mission is to empower businesses with world-class tools for publishing websites and funnels, capturing leads, tracking user behavior, and optimizing conversions with data. We own key product pillars including Website Builder, Funnel Builder, Tracking Events, Analytics Dashboard, Media, Domains, Custom Widgets, Forms, Surveys, and more. Our charter includes driving product innovation, improving user activation, enhancing performance and reliability, and enabling agencies to deliver exceptional web experiences for their clients. As we scale globally, we are doubling down on real-time analytics, AI-powered insights, event-level behavioral tracking, and seamless user journeys across funnels and websites. About the role HighLevel is seeking an experienced Senior Product Manager to lead our Website Builder, Funnel Builder Analytics, and Tracking Events product line. This role is ideal for a product leader passionate about empowering agencies to build beautiful, performant sites & funnels and understand user behavior through deep analytics and event instrumentation. You will own the strategy and roadmap for the next-generation builder experience, including: - Building a world-class Website & Funnel Builder competitive with Top platform. - Designing event-level tracking systems for clicks, scrolls, form interactions, media engagement, bookings, and more. - Creating analytics dashboards & insights to help agencies understand performance and optimize conversions. - Leveraging AI to provide recommendations, automate design decisions, and enhance builder workflows. - This is a high-impact role where you will shape the future of how SMBs build online experiences on HighLevel. - Your ResponsibilitiesEstablish a long-term strategy for HighLevel's Website Builder, Funnel Builder, and Tracking Events. Align the roadmap with customer needs, business goals, and emerging market trends in web creation and analytics. - Lead discovery, research, requirements, prioritization, execution, and iteration across all builder and analytics capabilities. - Conduct user interviews, analyze behavioral data, identify user pain points, and convert insights into clear product requirements and user stories. - Define event taxonomy, enhance tracking systems, and evolve analytics dashboards to help users understand traffic, conversions, and on-page behavior. - Partner closely with engineering, design, data, GTM, and support teams to drive execution, uplift user activation, and deliver high-quality features on schedule. - Improve speed, templates, design flexibility, mobile responsiveness, AI-assisted features, media management, and plugin/widget capabilities for funnels and websites. - Present product plans, progress, and updates. Act as a subject matter expert for builder and analytics functionalities across internal teams and with customers. - Define and monitor product metrics such as adoption, activation, conversion events, performance, and engagement. Use data to size opportunities and validate outcomes. - Work on solutions that help agencies scale—bulk actions, reusable components, collaboration capabilities, white-label optimizations, and AI-powered enhancements. Experience - 5–6 years of Product Management experience in SaaS, website builders, marketing tech, analytics platforms, or similar domains - Strong understanding of website creation tools, funnel builders, conversion optimization, and digital marketing workflows - Experience with event tracking systems, analytics tools, or BI dashboards - Familiarity with user behavior tracking (clicks, scrolls, heatmaps, form submissions, media events, etc.) - Strong UI/UX sensibilities and ability to work closely with designers - Experience collaborating with engineering teams on complex frontend + backend product builds - Exposure to or interest in AI-driven workflows, LLM-powered assistants, and generative UI systems - Proven ability to drive strategy, prioritize effectively, and deliver with ownership - Excellent communication, problem-solving, and stakeholder management skills Why Should You Join Us? At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.  Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers. Equal Employment Opportunity Information The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision. #LI-Remote #LI-AV1