Director of Product & Customer Marketing at Highlightta

HighlightTA [Upgrade to PRO to see link] is the on-demand talent team for StickerYou [Upgrade to PRO to see link] ABOUT STICKERYOU StickerYou is a leading global e-commerce company for custom die-cut products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform infuses automation technology and creativity to empower anyone to make the best custom products in any size, shape, and quantity. Businesses and consumers can make their marketing, packaging, décor, or personal expression professional grade. We believe in the enormous power of customization. We are a smart, creative, and passionate group dedicated to growing the most talented and engaging people in Toronto, Canada. We proudly make custom products locally for the global market using software and advanced digital manufacturing. We make what matters stick! THE ROLE We’re hiring a Director of Product & Customer Marketing to scale revenue growth through compelling content. This key role will lead all content for our e-commerce business including product marketing, site merchandising, online editorial features, social media, and email CRM. This role reports to the VP Marketing who has overall responsibility for e-commerce. You will own the development and delivery of content across multiple channels that engages, inspires and informs customers with the ultimate goal of driving sales. You will be responsible for retaining customers and getting them to order from us over and over. You will oversee content for multiple product lines, working closely with cross-functional teams and agency partners bringing a combination of strong written communication skills, creative thinking, project management, and performance focus. You are equal parts content strategist, merchandiser and project manager. RESPONSIBILITIES: Product Marketing (30%) - Become an expert on our products, their features, benefits and use cases - Learn about our customers and how they use our products - Develop and deliver product marketing content including product descriptions, sell sheets and other collateral as needed for both new products and existing products - Monitor site metrics such as bounce rates and conversion rates and proactively look for opportunities to improve the on-site journey through content, UX changes, etc. - Collaborate with product managers on product introductions, product naming and positioning - Oversee site merchandising including the main navigation menu and site search - Create new product collections/PLPs as needed, and optimize existing PLPs - Manage the site homepage, promo banner and other key site properties. Coordinate content changes with all teams and execute changes in the CMS (Contentstack) - Work collaboratively with the Design Manager and UX Manager to achieve a coherent and seamless on-site experience - Brief and provide feedback on new photography, infographics or other design assets - Be the primary owner and guardian of site content and manage workflows directly in the CMS Editorial Content & Social Media (20%) - Write or source, and publish 4-6 new blog posts or online features per month based on content calendar, SEO/GEO priorities and product priorities - Receive and prioritize SEO and GEO content suggestions from an external consultant - Brief and provide feedback on images or other design assets needed to support editorial features - Manage the Social Media Manager providing ongoing coaching, mentoring and feedback - Help ideate social media posts and concepts Email Marketing/CRM (30%) - Own the delivery of a successful email marketing program including campaign, promotional and automated emails (flows) to customers - Develop a customer lifecycle strategy that retains, rewards and nurtures customers so they remain loyal and reorder again and again - Manage the delivery of email strategy and content from the email agency - Oversee automated email campaigns and segmentation to deliver superior open and click rates Calendar & Project Management (20%) - Own a rolling content calendar that features our products, customer stories, helpful content and more, with the goal of boosting SEO/GEO positions and driving customer engagement and sales - Consult widely across marketing and the business to ensure content themes are relevant, timely and address competing requirements and interests - Mediate and make decisions as needed to prioritize content development and publishing - Along with the VP, manage the promotional calendar including promotional analysis, determining when to run sales, and turning coupon codes on and off - Develop and implement systems, processes and tools for effective management and coordination of activities - Drive delivery across all teams of content Other - Assist with copywriting across the business such as ad campaigns or other marketing projects - Design, execute, and analyze content experiments or A/B tests, iterating quickly to refine and scale tactics that drive revenue - Participate in creative brainstorming and ideation sessions - Prepare and deliver weekly, monthly and ad-hoc reports as needed - Act as a deputy to the VP of Marketing as needed - This role involves a lot of individual contributions and also manages a team of 2 REQUIREMENTS: - 5+ years of experience in a content-heavy direct-to-consumer e-commerce environment - Direct experience with writing and publishing online content, including content for products and for SEO - Experience managing a content calendar and delivering content themes across multiple channels at the same time - Experience with site merchandising including management of PDPs, PLPs, site search and navigation - Proven experience with email and SMS marketing, driving revenue growth and customer loyalty - Knowledge of Klaviyo considered an asset - Deep experience with headless CMS (does not have to be Contentstack but must have strong knowledge of CMS work in general) - Knowledge of GA4 and other analytics tools and systems - A results-driven, action-oriented mindset with excellent problem-solving skills. - Curiosity about stickers, printing, and how small businesses and personal users can leverage these products - Resides in GTA and will come into Toronto office 2-3 days each week - Authorized to live and work in Canada Metrics/KPIs: - E-Commerce revenue - Email/SMS traffic and revenue - Customer lifetime value (LTV) - Average order value (AOV) - Site bounce rates and conversion rates at various steps in the buying journey - Social media performance WHY STICKERYOU? - A high-growth company with a strong leadership team - Company-wide positive energy — people enjoy coming to work - Fast-changing environment with ample learning and growth opportunities - Growing a global Canadian brand that takes pride in local manufacturing - Strong corporate vision focused on making small companies better - Opportunity to serve a wide variety of small and medium-sized businesses - Use of cutting-edge e-commerce and digital print customization technology WORK ARRANGEMENT This is a hybrid role, with a mix of in-office and remote work. This position requires working from the office 2-3 days per week. OFFICE LOCATION 670 Caledonia Road, York, ON DIVERSITY & INCLUSION StickerYou is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success. If you require accommodation for the recruitment or interview process, please let us know and we will work with you to meet your needs As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. HOW WE HIRE We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI-generated responses, especially during interviews. This posting is for a current, open position within StickerYou. This opportunity is offered through HighlightTA, the on-demand talent team supporting StickerYou's growth. Connect with us and learn more: StickerYou on LinkedIn [Upgrade to PRO to see link] HighlightTA on LinkedIn [Upgrade to PRO to see link]