Lifecycle Marketing Manager at Highlightta

ABOUT NEON ONE At Neon One, we believe that technology is the key to building vibrant communities of generosity. As a leader in nonprofit software since 2004, we create intuitive solutions that help small and mid-sized nonprofits connect with people, build trust, and make good happen every day. Our culture is powered by empathy, innovation, and a shared mission to empower organizations making a difference. We operate with a customer-first mindset, take pride in extraordinary results, and grow together by supporting each other and embracing bold new ideas. If you’re passionate about using your skills to drive real impact and want to thrive in a collaborative, fully remote environment, Neon One is the place for you. ABOUT THE ROLE As our Lifecycle Marketing Manager, you will focus on adoption, usage, and retention in addition to online review generation and management. Success in this role requires a strong emphasis on using data-driven insights and marketing automation tools in addition to being able to work with cross-functional teams including Sales, Customer Success, Revenue Operations, and Product. At Neon One, we leverage AI to streamline routine work so our team can focus on delivering high-value, human-centered support. We expect an innovator’s mindset, with a willingness to explore how emerging tools can improve efficiency, insights, and overall customer experience. RESPONSIBILITIES - Develop and execute customer marketing programs that increase customer engagement, satisfaction, and expansion revenue and report on results. - Optimize customer onboarding communications to accelerate time-to-value and ensure new customers feel supported and empowered. - Analyze customer behavior and product usage data to identify segmentation and messaging for upsell and cross-sell opportunities. - Work closely with the Customer Success team to identify gaps in product adoption and connect customers with educational materials. - Partner with Sales and Customer Success to track renewal processes and improve retention rates through proactive engagement strategies. - Build a customer reference program, ensuring Sales has access to enthusiastic client advocates for referrals. - Support customer-focused events, including webinars, product training sessions, and community-building initiatives, to increase engagement and customer loyalty. - Collaborate cross-functionally with Product Marketing, Customer Success, and Sales to align on customer needs and ensure marketing efforts are tailored to drive value and engagement. MUST HAVES - 5+ years of experience in lifecycle or customer marketing in SaaS. - Strong experience with marketing automation platforms (such as Pardot, Hubspot). - Proven track record of generation leads on G2 and Capterra. - Experience with Pendo or similar product usage analytics tools. - Strong project management and communication skills. - Strong analytical mindset with the ability to interpret performance data across the customer journey and communicate findings in a way that's clear, compelling, and actionable. - Self-motivated; must be able to work in a fast-paced environment with autonomy. - Experience leveraging AI and automation tools to improve efficiency and performance. WHY JOIN NEON ONE? At Neon One, our values are how we show up every day. We make good happen by putting empathy and passion at the center of our work, using technology to uplift mission-driven organizations. We stand for our customers, act with care and intention in every decision, own the solution, and grow together. We innovate fearlessly, always exploring new ways to support our community and each other. HOW WE HIRE We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI-generated responses, especially during interviews. This opportunity is offered through HighlightTA, the on-demand talent team supporting Neon One’s growth. Connect with us and learn more: Neon One on LinkedIn [Upgrade to PRO to see link] on LinkedIn [Upgrade to PRO to see link]