Demand Generation Manager at Hinge Health

THE OPPORTUNITY Hinge Health is on a mission to make our products and programs available to more people in 2026—and we need a strategic operator to help us get there. As our Demand Generation Manager, you'll be the architect behind multi-channel campaigns that fuel our B2B sales pipeline, bringing digital health solutions to millions of people living with musculoskeletal pain. This isn't just about generating leads; it's about building the engine that connects employers, health plans, and partners with care that transforms lives. HINGE HEALTH HYBRID MODEL We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program. WHAT YOU'LL ACCOMPLISH IN YOUR FIRST 3 MONTHS: - You'll analyze current paid advertising campaigns (LinkedIn, Google Ads, display) and identify quick-win optimizations to improve lead quality and reduce cost-per-acquisition - You'll leverage AI-powered tools (Writer, Anyword, data enrichment platforms) to scale campaign production and improve targeting precision with existing resources - You'll take ownership of at least one high-impact campaign from brief to execution, testing messaging and channel mix to establish your baseline performance IN YOUR FIRST 6 MONTHS: - You'll launch a series of targeted account-based marketing (ABM) campaigns in partnership with Commercial Marketing, driving engagement with key accounts - You'll optimize paid channel performance, implementing tracking improvements and building dashboards in Google Analytics to measure campaign ROI and pipeline contribution - You'll establish a testing framework for continuous campaign optimization, running A/B tests on ad creative, landing pages, and audience segmentation to increase conversion rates by at least 15% IN YOUR FIRST YEAR: - You'll own the demand generation strategy for one or more key segments (employer, health plan, consultant, or ecosystem partners), delivering measurable pipeline growth aligned to business targets - You'll act as the primary strategist for paid media investments, managing external relationships and budget allocation to maximize ROI across channels - You'll scale what works, creating repeatable playbooks and processes that the broader marketing team can leverage—embodying our "Think Long-Term" principle WHO YOU ARE A Data-Driven Optimizer: You don't just launch campaigns—you obsess over the numbers. You know how to track performance across Google Analytics, Google AdWords, LinkedIn Campaign Manager, and ABM platforms, and you use those insights to continuously improve ROI. A Paid Channel Expert: You have deep expertise in paid advertising (LinkedIn, Google Ads, display, retargeting) and know how to execute campaigns via DSPs. You understand the nuances of audience targeting, bidding strategies, and conversion tracking. An AI-Augmented Marketer: You see AI as a force multiplier, not a replacement. You're comfortable using AI tools to draft ad copy, enrich lead data, and automate workflows—then applying your strategic judgment to refine and optimize. You stay current on emerging marketing AI capabilities.. A Cross-Functional Collaborator: You've successfully partnered with Sales, Marketing Ops, and creative teams to align campaigns with business priorities. You know how to translate sales goals into marketing strategies and vice versa. Accountable & Results-Oriented: You set ambitious goals, meet your commitments, and hold yourself accountable to pipeline metrics. When roadblocks arise, you hustle to find solutions. BASIC REQUIREMENTS - 5-7 years of B2B demand generation or digital marketing experience, with a proven track record of driving measurable pipeline growth through multi-channel campaigns - Deep expertise in paid advertising including LinkedIn Ads, Google Ads (AdWords), Google Analytics, and display advertising; proven ability to execute and optimize campaigns via demand-side platforms (DSPs) - Hands-on experience with account-based marketing (ABM) strategies and tools (6sense, Demandbase, or similar platforms) - Proficiency with Salesforce and marketing automation platforms (Pardot, Marketo, or HubSpot) for campaign setup, lead management, and attribution tracking and comfort adopting AI-powered marketing tools to enhance campaign performance and efficiency - Strong analytical skills: ability to build dashboards, interpret campaign data, calculate ROI, and translate insights into action - Experience managing external agencies and vendors, including developing campaign briefs, tracking budgets, and evaluating performance - Bachelor's degree in Marketing, Business, Communications, or related field PREFERRED REQUIREMENTS - B2B marketing experience in healthcare, health tech, digital health, or SaaS industries - Familiarity with the healthcare benefits ecosystem (employers, health plans, consultants, brokers) - Experience using AI-driven content generation tools (Writer, Jasper, ChatGPT) or data enrichment platforms (Clay, ZoomInfo) to scale campaign execution - Knowledge of marketing attribution models and funnel analytics - Understanding of the musculoskeletal (MSK) or chronic condition management space - Experience working in high-growth or venture-backed companies ABOUT HINGE HEALTH At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care. As the preferred partner to 50+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at [Upgrade to PRO to see link] WHAT YOU'LL LOVE ABOUT US - Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live. - Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match. - Modern life stipends: Manage your own learning and development CULTURE & ENGAGEMENT Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy. [Upgrade to PRO to see link] Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com [Upgrade to PRO to see link]" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to [Upgrade to PRO to see contact] [Upgrade to PRO to see link]